Digital Marketing & CRM Operations Manager

Los Angeles, California | Freelance | Job ID #47233 |
Posted Last Month
 
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Onward Search's client, a Broadcast Network, is seeking a Digital Marketing & CRM Operations Manager to join the digital team. You will report to the Sr Director, Digital Marketing & CRM Operations and be responsible for:

Skills:

  • Lead responsibility for managing campaign planning though execution to prospects and existing customers through various digital channels including e-mail, push notifications, in-app, SMS, retargeting across direct-to-consumer video properties.
  • Ownership and accountability with regards to the timeliness, quality, and accuracy of campaign execution interfacing primarily with Marketing partners accountable for campaign business results, external agency resources, and internal support teams.
  • Program & project manage campaign from inception through launch including taking initial briefing from Marketing counterpart, building out project plan and work back schedule, aligning execution resources against critical tasks such as agency creative, data, campaign builders, channel capacity, product / tech developers, managing and coordinating execution against plan, and ensuring timely and accurate launch.
  • Consult on campaign design regarding channel selections, targeting, segmentation, and testing.
  • Test and validate campaigns before deployment; perform and sign off on QA/QC, and deploy campaigns.
  • Identifies infrastructure and process enhancements and supports or leads respective initiatives to improve campaign management.
  • Monitors reporting to ensure campaigns are executing and delivering as expected.
  • Provides insights and actionable recommendations to key partners to help influence and steer campaigns.

Requirements:

  • A Bachelor’s degree required.
  • 5-8 years of experience in CRM/direct marketing in a fast-paced consumer environment, ideally within a digital-based subscription business.
  • Background in entertainment or related fields is desired, but consumer background is required.
  • 3+ years of project management skills with the ability to manage multiple tasks involving internal and external partners, with PMP certification being a plus.
  • Ability to manage agencies and lead cross-functional teams.
  • Hands-on experience with the following channels at scale of email, push, in-app, and SMS.
  • Experience or familiarity with working with MarTech tools, e.g., SAS, Salesforce Marketing Cloud, Localytics, krux, Optimizely.
  • Experience working the agency partners in developing and building creative assets, agency and/or client side; experience with HTML a plus.
  • Experience working with product, tech and data teams for database marketing, data / tech requirements gathering and driving integration with CRM technologies, e.g., Salesforce, SAS.
  • Superior verbal and written communication skills at all levels of an organization with the ability to present complex data, influence others and build relationships.
  • Positive attitude and ability to operate in a fast-paced environment with ambiguity.

Does this sound like you? Apply today!

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V