Digital Marketing Director

Novato, CA | Permanent | Job ID #52856 |
Posted Last Month
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Onward Search has an exciting opportunity for a Digital Marketing Director with a growing eyewear company!


  • Develop a weekly, monthly and annual marketing budget and provide periodic forecasts.
  • Own marketing calendar and create campaigns based on strategic goals and analysis of historical campaigns. Responsible for ongoing updates in collaboration with creative, IT and merchandising.
  • Actively engage with other functional leaders to integrate marketing plans with merchandising, creative, finance, IT, customer service, and operations.
  • Manage outside Digital Marketing Agencies to ensure metrics and targets are being met.
  • In partnership with digital marketing agency, oversee Paid Media strategy and performance within search, display, social, affiliate, and programmatic advertising.
  • Analyze marketing performance within Google Analytics, Tableau, various acquisition platforms, and dashboards from digital marketing agencies.
  • Plan and coordinate email marketing campaigns in tandem with the company’s marketing agency.
  • Identify areas of opportunity within the marketing program and vet new vendors or platforms.
  • Provide recommendations for on-site marketing placements and structure in collaboration with merchandising and IT.
  • Provide creative feedback on marketing assets and campaigns and lead A/B testing strategy across paid media and email marketing.
  • Make website recommendations to optimize campaign success, improve site functionality, and launch new areas within the website to support marketing initiatives and campaigns.
  • Ongoing evaluation and analysis of the competitive marketplace and drive innovation to be the industry leader in the prescription glasses and fashion space.
  • Work with Product Merchandising to identify areas of opportunity from a product standpoint and help establish a market position for new product offerings and technology


  • 10+ years total experience with 5 years specifically in a digital marketing and an equivalent amount of experience accomplishing business objectives, setting goals, and tracking performance
  • Advanced knowledge of digital marketing strategy, trends, and tools. An ability to drive/lead/optimize all digital marketing and advertising in a dynamic and growing environment.
  • Strong and effective leadership skills including proven experience recruiting, developing, and leading strong marketing teams is preferred, but this will be a very hands-on role
  • Bachelor’s degree; advanced degree/MBA desired.
  • Expert proficiency in Microsoft Office Word, Excel, Basecamp, and Google Analytics.
  • Superior interpersonal skills with ability to communicate and manage well at all levels of the organization.
  • Strong presentation, facilitation and influence skills with ability to develop accurate and detailed messaging with sensitivity to proper tone and positioning.
  • Strong business acumen with knowledge of strategic planning principles and best practices.
  • Experienced at developing and managing budget and appropriate KPI’s.
  • Strong vendor management experience with effective negotiation skills.
  • Strong project and time management skills, combined with an accountable “can do” attitude, that allow the candidate to complete projects on time and on budget.
  • Strategic, innovative and creative thinker.
  • Exceptional analytical skills with the ability to navigate complex problems and propose solutions to solve those problems
  • High integrity, sound judgement, high energy, the ability to maintain strict confidentiality, and a self-starter with the ability to operate in a fast-paced, entrepreneurial environment.
  • Ability to work under pressure with a sense of urgency.

Does this sound like you? Apply today! 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.