Digital Marketing Manager

Chicago, IL | Freelance | Job ID #55996 |
Posted
 

A fortune 100 company located in the Chicago Loop is looking to add a Digital Marketing Manager to their start-up team.

WHAT YOU WILL BE WORKING ON

  • Lead strategy and execution of SEO, email campaigns (both transactional and content marketing) and paid digital media (SEM, social) to drive acquisition & retention
  • Lead website UX/UI optimization (within Shopify templates) in partnership with product manager based on data-driven insights to continually improve performance metrics and customer experience
  • Build consumer acquisition and retention hypotheses, test them and iterate to optimize performance across the funnel (traffic, consideration, conversion, retention, revenue, and profitability) using best in class frameworks such as Pirates Metrics
  • Develop and execute A/B tests
  • Analyze data on marketing campaign performance and return on investment per channel; report on your findings, identify opportunities for improvement and systemize the learnings
  • Collaborate with a product manager, community manager and graphic designer to align on the roadmap and develop and optimize content marketing
  • Develop campaign playbook for repeated, systemized success as we expand

Does this sound like you? Apply today! 


THE IDEAL CANDIDATE

  • 5+ years
  • Experience working on an eCommerce food business such as meal kits a plus
  • Deep knowledge of Shopify, Klaviyo, SEO/SEM, Google Marketing Platform (GMP) including Google Analytics, Facebook, Instagram, Pinterest. Website development and graphic design experience a plus.
  • Entrepreneurial in the truest sense: able to make things happen using resources that either don't exist or aren't under your direct control
  • Unquenchable curiosity and desire to learn
  • Excellent project management and communication skills
  • Deep knowledge of email best practices and domestic CAN-SPAM laws
  • Knowledge about best practices in web UX / UI
  • Highly flexible, ability to handle changing directions/priorities as business needs evolve
  • Detail-oriented with the ability to multitask in a fast-paced environment
  • Strong analytical, problem solving and organizational skills

Does this sound like you? Apply today! 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.