Digital Marketing Manager

Irvine, California | Permanent | Job ID #57598 |
Posted Last Month
 
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Our client is seeking a Digital Marketing Manager to join their digital marketing team fulltime!

Digital Marketing Manager Responsibilities:

  • Define marketing strategy with a heavy emphasis on digital
  • Manage acquisition marketing channels including paid search / paid social, SEO, content marketing, etc.
  • Generate engagement, drive brand awareness, and support sales
  • Ensure planning and smooth execution of digital touch points (from acquisition to retention & engagement) across a consumer’s journey (to include paid media, display, SEO, and content).
  • Balance strategies for both new & returning users to optimize ROI and lifetime value
  • Develop and maintain a digital calendar and database of assets to drive engagement, sales and retention
  • Own paid funnel, using data to optimize, expand and test targets/keywords, bids and budgets, landing pages, creative and copy, etc.
  • Data reporting
  • Develop and communicate ideas for improving strategies and lead the implementation of those ideas
  • Manage a team, including channel owners for content marketing, SEO, and digital paid search & social, including identifying employee growth opportunities

Digital Marketing Manager Requirements:

  • Minimum 4+ years of experience, showing increasing responsibility
  • Expert of all core digital channels such as display, paid social, SEO, and PPC
  • Proven experience driving success through performance marketing
  • Possess a deeply analytical / data driven mindset, but also be able to balance art and creative
  • Proficient with lifetime value and cost per acquisition, attribution models, and cohort analysis
  • Experience managing a team, setting goals, and ensuring employee success
  • E-commerce experience preferred
  • Omniture and Google Analytics experience desired

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.