Digital Marketing Manager

Los Angeles, California | Freelance | Job ID #62548 |
Posted Earlier this month
 

Onward Search is seeking a DIGITAL MARKETING MANAGER with a min of 5 years of experience to help with a website launch. This is anticipated to be a min of 4 months but is likely to extend. Responsibilities extend from SEO to Project Management to UX Strategy and Analytics. The right candidate is client-facing and great collaborating with IT, content, creative, external vendors and analytics.

RESPONSIBILITIES:

  • Work with internal and external teams to ensure website is functional and meets the specifications and requirements of the client
  • Able to quickly determine scope of all projects associated with launching website as well as effectively managing existing timelines and expectant stakeholders
  • Oversee web development and manage SEO/SEM, email, social media and display advertising efforts
  • Make recommendations to leverage technology, content and creative to offer a unique and useful experience. Able to recommend site structure, content strategy, and user experience and flow.
  • Establish framework to measure, assess and report on performance of website and subsequent digital campaigns
  • Able to lead web developers to develop high-quality, scalable, and reusable web components for websites, powered by a CMS
  • Work with agency partners and strategic marketing leads to create and execute CRM strategies such as database segmentation, list management and email meant to drive lead generation efforts on website
  • Drive conversions with client and oversee governance guidelines
  • Evaluate end-to-end customer experience across multiple channels using analytics to measure, plan and execute conversion tests and experiments
  • Bring knowledge of emerging technologies in order to add perspective to leadership team.
  • Oversee budget for website technologies

REQUIREMENTS:

  • BA or Master’s degree in Marketing, Computer Science, Graphic/Interactive/Web Design or other related field
  • 5+ years of experience in a web marketing role with at least 2 years in a supervisory/ lead role.
  • Strong experience managing high-visibility responsive web experiences
  • Demonstrable experience leading and managing SEO/SEM/SMM, marketing database, Web, email, and/or display advertising campaigns, analytics/research/testing
  • Solid understanding of web design, technical and analytical skills in order to partner closely with internal and external cross-functional teams
  • Knowledge of digital design principles, usability and UX principles and branding best practices
  • Experience with SEO management and optimization
  • Solid experience with CRM systems (Salesforce)
  • Experience with content management systems (Wordpress, Drupal or similar)
  • Technical/Digital project management experience
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of basic HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.