Digital Marketing Optimization Coordinator | Los Angeles Jobs | Digital Marketing / Traditional Recruitment | Jobs from Onward Search

Digital Marketing Optimization Coordinator

Los Angeles, California | Freelance | Job ID #46210 |
Posted Last Month
 
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Our client, a Broadcast Network, is seeking a Digital Marketing Optimization Coordinator to join the digital team.

You will report to the Director, SEO.

Responsibilities:

  • Work with agency partners to develop holistic analyses for all content streaming app properties
  • Establish, execute, and measure A/B testing
  • Leverage data from analytics and tools to create and own a list of priorities for testing website and landing page optimization, and retention strategies
  • Establish and execute SEO, CRO & ASO solutions that will involve tracking, tagging, and creative
  • Collaborate with social, SEM, digital and offline marketing teams to implement digital marketing tactics designed to meet business marketing goals
  • Maintain project management processes to manage multiple SEO projects and track all details of SEO initiatives
  • Develop and track Content/Programming calendars to identify digital media opportunities
  • Participating in managing external agencies to deliver against brand and performance marketing briefs
  • Establish and oversee ongoing reporting, which yield qualitative and quantitative trends for ongoing marketing efforts
  • Perform App store keyword research and analysis for ASO
  • Collaborate with agency partners as well as Product, Content, Analytics, Marketing, etc. to increase conversions of promotions and inbound marketing efforts

Musts:

  • 2-3 years of experience in a digital marketing role, ideally in a digital first consumer business
  • Robust organizational and project management skills around managing creative, digital tracking/tagging, and reporting
  • Strong analytical acumen and ability to learn and interpret performance metrics
  • Familiarity with marketing tools such as Adobe SiteCatalyst/Omniture, Google Analytics, BrightEdge, SEMrush, Optimizely, Appsflyer and DeepCrawl is a plus
  • Previous experience with ASO, SMO, CRO a plus
  • Previous experience working within CMS platforms preferred
  • Familiar with multiple keyword research, reporting, and link building tools
  • Expertise with Microsoft Excel, Word, and PowerPoint
  • Basic understanding of web development technologies and HTML
  • Effective communication, interpersonal and organizational skills to navigate effectively in a matrixed organization
  • Able to work independently in extremely fast paced, team environment; entrepreneurial mindset
  • Enthusiastic to learn, grow, and experiment
Apply

Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V