Digital Marketing Specialist

La Mirada, California | Permanent | Job ID #62680 |
Posted Last Month
 

Our client, a health/wellness company, is looking for a Digital Marketing Specialist to join their team!

Responsibilities:

  • Plan and execute digital promotional strategies to meet and exceed company KPIs
  • Ensure online marketplaces are maintained in an organized and logical manner that is consistent with the department merchandising plans and brand strategy
  • Globally expand IQAir’s exposure on Amazon.com
  • Develop, negotiate and execute digital advertising plans working cross-functionally with pricing, promotions and marketing department
  • Assist in online website content management; including product enhancement, photographs, nutritional information and up-to-date product information
  • Collaborate with Marketing team members to review, scrub and make recommendations for improvement of Google campaigns; maintain and implement Google campaigns for maximum ROI and exposure
  • Develop and ensure each campaign is designated for a specific persona or audience; be alert for generalization and blending of campaigns
  • Collaborate with Marketing team members to build IQAir’s social media; e.g. working with Influencers
  • Coordinate resources to ensure all purchasing considerations are aligned with promotional, seasonal, ad and display programs, consistent with quarterly and annual merchandising plans
  • Monitor costs and pricing integrity to ensure appropriate margins are maintained; monitor price consistency among vendors and the accomplishment of profitability marketing campaigns
  • Become a subject matter expert on the customer journey to purchasing, identify any gaps and make recommendations; maintain optimum path to purchase
  • Drive overall customer relationship management (CRM) and marketing efforts to engage customers across all digital channels
  • Coordinate and plan digital content development and execution to drive higher customer engagement and sales
  • Analyze market trends/sales and recommend changes to marketing and advertising strategies based on analysis and feedback
  • Create and maintain relevant reports and KPIs that detail the effectiveness and business impact from digital merchandising activities to understand customer behavior on the sales platforms
  • Research competitor’s sites and their merchandising strategies
  • Manage digital marketing collateral

Qualifications:

  • Bachelor’s degree in Business or Marketing or related field
  • Superior knowledge of MS Office Outlook, Excel & Word
  • 3-5 years of experience with Amazon marketplaces and affiliate marketing
  • 3+ years of consumer products experience
  • Expert knowledge of Google Analytics and Google campaigns
  • Expert knowledge of Amazon.com processes and procedures
  • Demonstrated understanding of the retail category development process and how it relates to achieving objectives
  • Knowledge of project management

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.