Digital Media Analytics Manager

Oakland, California | Permanent | Job ID #48363 |
Posted Last Month
 
This job is no longer available.
You can view related vacancies or set-up an email alert notification when similar jobs are added to the website using the buttons below.

 

Our client, a global advertising and marketing agency, is seeking a Digital Media Analytics Manager to join their team. 

Responsibilities:

  • Understand and analyze data, synthesizing large volumes of data and complex questions into clear analyses and actionable findings
  • Consult with clients and internal account teams on analytical issues, such as audience targeting, modeling, segmentation, and reporting
  • Maintain constant awareness of deliverables; keep team focused on short-term and long-term milestones
  • Recruit, manage, and mentor an analytical project and ad operations/analysis team
  • Manage relationships with external partners such as DMP provider, ad-serving platforms, creative tech partners
  • Make data-based recommendations to improve agency and customers’ bottom line
  • Build and define high-value audiences for targeting across all media channels
  • Grow business via external opportunities/new business and internal client relationship development.
  • Conduct training and awareness sessions in response to new reports and analytics solutions.

Requirements:

  • 5-8 years of experience in data and analytics technology using Google products such as Analytics and Adwords
  • College diploma or certificate, or college degree in Statistics, Computer Science, Business, Engineering, Marketing, or equivalent work experience
  • Hands-on experience working in a DMP; experience in deploying or consulting on the deployment of a DMP preferred from a media perspective
  • Experience with data management, KPI analysis, and management information systems
  • Audit and form point of view on strategic media partnerships to enable audience-led, data-driven, and outcome-based advertising campaigns.
  • Proven experience with various business Intelligence, reporting, and visualization tools.
  • Microsoft Excel skills required; SQL a plus.
  • Extensive practical knowledge in importing/exporting data for use in report software, spreadsheets, graphs, and flowcharts.
  • Experience with tag management tools (Google Tag Manager, Ensighten)
  • A thorough understanding of digital marketing concepts, terminology, and practical applications of current and emerging technologies.
  • Deep knowledge of marketing technology systems, DMPs, DSPs, and email and push systems in order to enable all digital marketing channels, experience with Adobe a plus
  • Strong familiarity with first-, second-, and third-party data.
  • Confidence and personal presence are critical, as this is a growth-oriented position that interacts with clients, account teams, and senior management.
  • Highly self-motivated and self-directed.
  • Digital strategy/execution, including programmatic, search, and social
  • Excellent analytical, mathematical, and creative problem-solving skills.
  • Excellent listening, interpersonal, written, and oral communication skills.
  • Able to show your passion and connect with the audience using effective presentation skills with strong customer service skills.
  • Able to exercise independent judgment and act on it being logical and efficient, and able to pay close attention to detail.
  • Able to manage initiatives of varying degrees of complexity, and skilled in time management and project management.
  • Experience working in a team-oriented, collaborative environment, and effectively prioritize and execute tasks on time while under pressure
  • Experience with big data applications/solutions preferred, along with technical curiosity or understanding of machine-learning methods and techniques.
  • Familiarity with audience discovery, modeling, and segmentation using first-, second-, and third-party data sets.
  • Analytics experience in performance-based marketing is highly preferred. Strong point of view on the future of performance marketing.
  • Able to work with and influence senior clients up to and including CMO level.
  • Effective in building strong, cross-functional partnerships and in serving multiple roles at the same time, in coordination with internal and external teams.

Apply today for consideration!

Apply

Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Turn on email alerts for this search

This job has now been filled but you may be interested in:

 

About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V