Digital Media Planning & Strategy Associate

Santa Monica, CA | Freelance | Job ID #59651 |
Posted Last Week
 

Our client, a media company, is seeking a Sr. Associate, Digital Media Planning & Strategy to join the team.

Responsibilities:

  • Planning and executing media campaigns on social media platforms, as well as other digital platforms including Twitter, YouTube, and LinkedIn to drive adoption and engagement with platform and our various consumer products
  • Work closely with members of the marketing department and our agency partners, and collaborate with a variety of stakeholders across our company, including growth, revenue, sales operations, and product teams
  • Recommend & execute digital media plans, with an extensive focus on executing campaigns for social media products & programs in ads management tools which includes identifying media tactics, consuming & creating audience/market research, projecting delivery, planning and executing campaigns
  • Ensure we are tracking media activity to the best of our ability by using your advanced knowledge of tagging & tracking capabilities both on & off social media platforms in collaboration with various internal & external contributors (e.g. growth, analytics, insights, agency)
  • Evolve our expectations of social media’s best practices, always in service of the idea & with the consumer first in your mind. Codify and communicate your thoughts on how to improve campaign performance - including creatives, designers, and producers

Musts:

  • 2-5 years of digital media planning and buying experience on social media, intimate knowledge of Ad Manager with a track record of developing impactful campaigns that delivered results and achieved business objectives
  • Able to provide examples of successfully using campaign management tools including custom audiences, geo-targeting, and creative iteration, on a variety of campaign & ad types to deliver results above & beyond expectations
  • Highly familiar with auction-driven media buying including 3+ years of digital media planning & buying experience on Twitter, YouTube, LinkedIn
  • Highly data-driven, possessing strong ability to use insights to frame recommendations
    and results into concise and actionable reports
  • Experience working directly with strategists, creatives, and marketers/clients to develop campaigns
  • Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment
  • Excellent communication skills with the ability to adapt and work effectively with a team

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.