Digital Programmatic Lead

Culver City, California | Freelance | Job ID #54422 |
Posted Last Month

Onward Search is on the hunt for a Programmatic Lead to join our Digital Agency client that is changing the game and driving real business results.


  • Managing a division inside our Paid Media Department made up of Analysts, Senior Analysts, Managers, and Associate Directors.
  • Lead a team of media buyers, providing leadership, mentorship, vision, and technical expertise
  • Act as a key contact for client and platform partners, operating as a go-to voice and leader
  • Lead check-ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful high quality, and exceeding client expectations
  • Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA
  • Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
  • Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence
  • Forge new relationships with clients, and ultimately maintain account/s for the well-being of the immediate team and the larger agency.
  • Work in conjunction with HR to teach, engage, and grow direct reports and provide a positive work environment
  • Regularly meet with direct reports to get feedback, provide council, discuss problems or successes, etc.
  • Collaborate across disciplines, specifically planning and analytics, to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
  • Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases
  • Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution
  • Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs


  • 7-5 years of industry experience with a proven track record of executing sophisticated, large scale programmatic CTV/OTT, Video, Audio, Native and Display campaigns that drove tangible business outcomes.
  • Bachelor’s degree in Marketing, Advertising and/or a related field of study.
  • Ability to thrive in a fast-paced environment using independent thinking, creative problem solving and a positive can-do, highly collaborative attitude.
  • A proven track record of large-scale media buying expertise and certification across several biddable platforms, in particular with: The Trade Desk, DV360, Amazon DSP, Oath/Verizon
  • Hands-on experience with the following channels and platforms:
    • Paid Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn
    • Paid Search: Google Ads
    • YouTube
    • Double-Click Campaign Manager (DCM)
    • Data Management Platforms like LiveRamp, Krux, Adobe, Oracle
  • Fluency with analytics, attribution and measurement systems. Including but not limited to: Google Analytics, ACR & Cross-Device attribution, MOAT/IAS/DoubleVerify, Nielsen/Millward Brown/Oracle, Appsflyer/Singular/Kochava and Placed/Factual/Foursquare

​Apply now if you're interested in this job!

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.