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Digital Project Manager

Mettewa, IL
Freelance | Job ID #70202 | $60 - $65 hourly | Posted 4 weeks ago
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Our client, a pharmaceutical organization, is looking for a Digital Lab Project Manager to join their Digital Labs team for a long-term contract!

Digital Lab Project Manager Responsibilities:

  • Be an in-house expert on Consumer multi-channel solutions:
    • Expert on all multi-channel marketing solutions (e.g., digital/non-digital, consumer) whether developed in-house or by external partners/vendors
    • Support discovery & vetting of new multi-channel marketing vendors or solutions that could fit future brand needs
  • Envision, prioritize, and implement multi-channel solutions that deliver measurable short & longer-term business impact to assigned brands/franchises
    • Develop customized strategies for how to achieve brands’ short- & longer-term objectives using Digital Lab principles and solutions
    • Adeptly & independently triage the level of execution support for brands initiatives, to maximize business impact
    • Proactively support development of robust measurement plans, and recommend optimizations
    • Able to repeat pattern of success for Digital Lab across assigned brands over time
  • Provide brand team support to manage the development and completion of execution plans (timelines) from start to finish for CRM/Digital programs (i.e. Social, email, website touchpoints).
  • Collaborate effectively in a matrixed environment with Brand Marketing, Creative/CRM/Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), and Medical/Regulatory/Legal integrated business partners.
  • Maintain a deep understanding of Brand customer insights, journey, and segmentation strategies - and apply them to CRM/Digital campaigns and programs.
  • Lead cross-functional team (Brand/Digital Lab/MABI/Agency) to design and implement ideal customer experience aligned to journey phases and strategic messaging strategy.
  • Provide input and inspiration through active participation in the annual brand strategy and tactical planning process.
  • Partner closely with Medical/Regulatory/Legal/Privacy partners to educate, lead and help anticipate and balance organizational needs with pilots.
  • Present capabilities and garner buy-in/feedback from senior leadership across various stakeholder functional areas.
  • Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
  • Serve as in-house subject matter expert on CRM/Digital in support of the Brand team, and provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g. Email, Web, Mobile Apps, Social)
  • Develop detailed digital campaign business requirements for patient support services and CRM lead generation, acquisition and retention. (e.g. CRM database management)
  • Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations. Develop and manage tactic test plans/QC before, during and after campaign launch
  • Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, including CRM/Digital marketing best practices.
  • Understand and execute data capture and data privacy (opt management) consistently across all channels.
  • Identify new or unique Brand CRM/Digital data requirements needed for program.
Digital Lab Project Manager Qualifications:
  • Bachelor’s degree with at least five (5+) years of CRM/Digital experience.
  • Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening.
  • Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management, digital/mobile metrics.
  • Strong track record of success in managing multiple, complex project needs and collaborating across internal & external stakeholders
  • Persuasive verbal and written communication skills
  • Strong experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity.
  • Strong familiarity with multichannel/digital marketing tools and vendors
  • Must have experience with personalization, 1:1 approaches/data capture techniques (i.e. email, addressable media, dynamic web), application of legal/privacy terms & conditions.
  • Must have experience identifying and outlining key campaign metrics (KPIs) and building campaign pro-formas/measurement plans/marketing analytics.
  • Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to the role.
  • Ability to work and lead initiatives independently, without day-to-day supervision
  • Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
  • Collaborative nature and ability to influence and guide cross-functional stakeholders.
  • Exceptional functional knowledge and expertise on digital marketing platforms.
    • e.g. CRM, email marketing best practices, marketing cloud technology
  • Acumen for how digital agencies operate: scope of work process/mgmt., timelines
  • Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
  • Excellent verbal and written communication skills.
  • Attention to detail and follow-through on execution.
  • Strong project management abilities and critical work tool experience.

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.

Pay: $60 - $65 hourly

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