Digital Web Analyst

Atlanta, Georgia | Freelance | Job ID #55544 |

Onward Search is looking for a Digital Web Analyst to join our agency client in Atlanta for an onsite contract-to-hire opportunity!

Position Summary:

  • About the job: You will work in tandem with the Marketing Data Analysts and Director of Strategy to develop innovative new strategies and scalable solutions in a highly collaborative, fast-paced, deadline-driven agency environment.
  • About you: You are energetic, ambitious, organized, self-motivated, and a natural go-getter. You are highly skilled and incredibly passionate about data analysis and problem solving. You are analytical and technical by nature but still understand creative marketing strategy and how to connect a brand with an audience. You have very strong communication skills and are an excellent writer. You thrive when you are asked to wear multiple hats.

Primary Responsibilities:

  • Organize and schedule monthly A/B testing with internal digital teams (Paid Search, Display, Facebook, Youtube, Programmatic Video and CTV/OTT)
  • Organize and report back to Director of Strategy all new strategy test progress and results on a weekly basis
  • Assist Marketing Data Analysts with data retrieval needed for analysis for either project assignments or strategy tests
  • Develop company case studies monthly based on successful strategy implementation for clients
  • Build and execute enterprise reporting (ex. Sonic/BHA) within Excel and Datorama
  • Review and diagnose tracking tags for functionality
  • Create dashboards, events, and goals for clients for additional analysis
  • Develop and prepare pacing reports for large client projects
  • Offer proactive recommendations on how to improve overall tracking and attribution across channels
  • Perform analysis on post-click experience for campaigns by channel; provide recommendations on how to best set up tracking to view this data

Minimum Qualifications:

  • Bachelor's degree in analytics, marketing, statistics, mathematics, or a related field. Advanced degree preferred.
  • 1+ year of professional digital marketing experience with a specific focus on analytics, reporting, and data analysis work, preferably in an advertising agency or within the automotive industry
  • Experience with Google Analytics as it relates to goals and events via GTM including the ability to create and track custom events.
  • Pixel creation and installation across multiple platforms including The Trade Desk, Google, Facebook, and LinkedIn
  • Prior digital advertising experience with a preference for display (programmatic and non), video (YouTube, programmatic, OTT is a plus), paid search, SEO, Facebook, and LinkedIn
  • Ability to compile manual reports with metrics
  • STRONG Excel skills including complex formulas and conditional statements (ex. sumif, countif, vlookup, xlookup etc)
  • Solution architecting capabilities are also a plus; someone who can help track more things on client's websites from a conversion perspective would be ideal
  • Familiarity with Datorama, Salesforce, Amobee, Supermetrics, or similar tools strongly preferred
  • Google scriptwriting capabilities preferred but not required

​Apply now to learn more!

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.