Director Brand Marketing

Baltimore, MD | Freelance | Job ID #47165 |
Posted Last Month
 

Onward Search's client, a premier e-Commerce client in Baltimore, is seeking a talented Director of Brand Marketing who will be responsible for all marketing related activities for specific category lines of business worldwide.

The Director Brand Marketing will drive the consumer strategy and will serve as a critical voice and champion within the Category team and across the organization. This leader will be responsible for crafting the overall brand strategy and for the creation of rolling go-to-market strategy, category positioning, and consumer activation plans.

 

Skills:

  • Experience in building real consumer insights to grow and drive brand and drive sales by delivering consumer-focused category launches, ranging from specific product launches to brand activations.
  • Responsible for working across multiple categories, ensuring that there is a consistent and integrated consumer-facing Brand representation.
  • Leadership ability that can work in complex, multi-dimensional, and collaborative environments.
  • Build globally integrated marketing plans that authentically build UA's relationships and relevance with female consumers.
  • Be the voice of the consumer; be a thought leader in communications across all channels in which a specific emphasis on mobile & digital marketing.
  • Lead category launches that build authenticity & credibility the brand category drive consumer engagement & achieve/exceed sales goals, globally.
  • Author all briefs to initiate and develop category-level support elements.
  • Partner with cross-functional marketing expertise groups related to the category, rallying, connecting and coordinating launches across key marketing partners.
  • Strategically aligns with regional marketing leadership to ensure campaigns are regionally relevant and provides support elements for campaigns can be leveraged by regions.
  • Works within the category budget and reports effectiveness of marketing initiatives based on established key performance indicators (KPIs).
  • Builds close team relationships with category teammates across product, merchandising, sales, etc., and ensures relevant insights are shared and leveraged among crucial stakeholders.
  • Collaborates with Consumer Insights team on a collection of consumer trends, competitive insights, industry updates and sales reports.
  • Obsess the digital consumer journey across all digital touchpoints securing alignment across all teams.
  • Responsible for category specific marketing budgets.

Requirements:

  • BA required, MBA is preferred but not mandatory.
  • Minimum of 8-10 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company and previous leadership experience.
  • Established relationships at all levels, inclusive of the executive level, in the global marketing industry.
  • Prior experience working for a global company with a strong, premium brand and a distinct culture.
  • Experience working for either a start-up or high-growth organization is a plus.
  • Proven leadership skills in managing a reliable, experienced and diverse team.
  • Experience conducting business and partnering with executives and staff in multiple regions globally, a plus.
  • Proven global citizen through travel and diversity of experiences.

Do you like Fashion and have the skills above? Apply today!

 

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V