Onward Search has an exciting opportunity for a Director of Channel Marketing with our client, an award-winning, consumer technology brand located in San Francisco.
You'll be responsible for establishing a dominant retail presence for its high growth and rapidly evolving industry. We are seeking a creative and results-oriented Director of Channel Marketing to join our team.
Our ideal candidate has a successful track record of building consumer brands through the successful implementation of in-store marketing tactics and campaigns. This person not only has a strategic mindset to devise impactful in-store programs, but also has the operational prowess to execute these ideas in close coordination with the companies internal sales force and the company’s retail and brand partners. The ideal candidate comes from an emerging consumer category (e.g., CPG, food & beverage, beer/spirits, consumer electronics) where both end-user and retailer education play an outsized role. This person will be reporting to the VP of Marketing.
Develop the company's overall channel marketing strategy to amplify the overall brand positioning across different channels
Plan and execute scalable visual merchandising and promotional programs for their partners, including POS fixtures, marketing collateral, and salesperson incentive programs.
Build retail marketing kits to support internal sales team including guides for store set-up
Work across marketing, sales and product teams to define critical priorities, customer targets and go-to-market strategies to achieve annual goals.
Serve as point person managing communication and project flow with internal teams and outside vendors, agencies and brand partners where applicable.
Develop and own the company's channel marketing budget.
Deliver well-written project briefs, actionable calendars, and timely results reporting (including ROI analyses) for all projects and communicate all to internal stakeholders.
7+ years experience in retail marketing (channel marketing, shopper marketing and/or visual merchandising) at a branded consumer company (e.g., CPG, food & beverage, beer/spirits, consumer products or electronics, etc.).
Management experience is a MUST! You’ll be building out a team within 6-8 months.
Experience with fragmented distribution within a clothing or lifestyle brand.
5+ years experience rolling out in-store displays and marketing tools and an appreciation for the importance they play in an emerging consumer category.
Proven track record of developing and executing scalable retail marketing programs.
Analytical (ROI and payback analyses, volume, and spending projections) and build/track channel marketing budget.
People leadership - developing direct reports and helping them advance their careers within an organization.
A network of creative agency partners, specifically within visual merchandising.
Does this sound like you? Apply today!
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Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V