Onward Search is on the hunt for a Full Time Director of CRM Analytics and Operations for our omni-channel retailer client. eCommerce and brick & mortar retail marketing experience is preferred.
You will report to the VP of Direct Marketing and be responsible for all marketing systems, processing, and analytics in support of our clients CRM and direct marketing programs.
This is a company with a great culture, low-turnover, and an ability to work with incredible mentors.
Provide predictive analytics leadership within the Company
Identify, address and satisfy predictive analytics needs of the Internet/Direct Marketing Departments
Enable the Direct Marketing Department predictive analytics practice by developing and executing a technical/analytical tool and platform roadmap
Ensure predictive analytics partners provide incremental value to internal efforts
Recruit, hire and train qualified candidates to establish a data science practice with the Direct Marketing Department
Identify Direct Marketing’s data needs and work with IT Department/3rd-party sources to establish timely access
Manage data warehouse/CRM development projects with customer data platform partners
Ensure data integrity of customer records in the customer data platform
Optimize the value of customer data assets throughout the Company by providing access to business intelligence tools and data exports
Ensure appropriate methodologies are employed so statistically valid conclusions can be drawn from marketing tests
Direct research projects to provide customer and market insights for Senior Management and other internal constituencies
Perform other functions as assigned by management
Hands-on experience in response modeling, creating response models, and managing employees who do response modeling for the company to segment/rank customers for remarketing promotions (i.e. catalogs, email, direct mail postcards)
Experience in the selection/development/upkeep of a customer data platform on a daily basis
Experience working with analytics partners
Experience with Tableau for Business Intelligence is highly preferred
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Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V