Director of Demand Generation

Costa Mesa, California | Permanent | Job ID #49669 |
Posted Last Month
 
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Our client, a financial technology company, is looking for a Director of Demand Generation to join their team.

Responsibilities:

  • Driving partner acquisition strategy to increase quality leads that convert into revenue.
  • Developing and executing multi-channel, integrated demand generation campaigns; leveraging digital, email, direct mail, events and sales channels.
  • Partnering with sales to increase traction of the sales funnel and revenue pipeline, including list acquisition, scoring, campaign management and prioritization.
  • Identifying, quantifying, prioritizing and executing opportunities to test new channels.
  • Driving continued process improvements with campaign and channel performance analytics.
  • Managing the integrated acquisition plan and forecasting across all channels, developing/managing budgets and forecasts.
  • Leading, managing and mentoring direct reports and broader marketing team to maximize their potential both individually and as a team.
  • Leading day-to-day operations of the team, ensuring efficacy, efficiency and scalability.

Requirements:

  • 8+ years of marketing experience across a variety of channels.
  • 4+ years working with inside sales organizations.
  • 5+ years of management experience.
  • BA/BS in Marketing or related field.
  • Proven ability to generate and execute on innovative marketing ideas for integrated campaigns.
  • Proven track record of effectively managing a team with multiple fast-paced projects.
  • Experience using CRM's, Marketing Automation Platforms and Marketing Databases.

 

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V