Director of Marketing Strategy

Burbank, California | Freelance | Job ID #46985 |
Posted Last Month
 

Our client, a major entertainment studio, is seeking a Director of Marketing Strategy to join the Home Entertainment team. This person will serve as primary point of contact for theatrical campaigns for interdepartmental leads, cross line of business partners, franchise, PR, media, digital marketing, synergy and research as well as other critical responsibilities.

Responsibilities:

  • Develop and execute early Marketing Strategy/positioning and campaign timing in partnership with leadership, ensure all day to day campaign elements align with overarching campaign goals (and AOP projections) and develop Marketing Plans for all global campaigns to meet overarching product/business goals.
  • Manage creative deadlines and coordinate marketing debuts across platforms, with detailed project management ability to maximize impact.
  • Provide financial oversight for marketing and media basics, bonus budget and provide guidance in the AOP, five-year planning process, and pre-release planning.
  • Provide oversight in the day to day management of budgets including re-allocation of budget across departments to fund priority tactics.
  • Facilitate department-wide brainstorms, championing big ideas and innovative thinking and oversee the development of all campaign strategy documents and presentations for updates to various internal and external groups including filmmakers; cross campaign kickoffs, marketing meetings, weekly department meetings, updates to Product teams, etc.
  • Present campaign strategy, marketing plan, and updates to large groups across marketing kick off, synergy meetings, weekly department meetings, Product Planning meetings, etc.
  • Responsible for the creation of marketing and messaging, strategy, positioning and tactical development of all campaign elements and activities in a given period – threading marketing messaging across platforms.
  • Maintain current status of all campaign materials/initiatives across departments, responsible for sharing information with the wider marketing team, product team, managing weekly department meetings and creative review sessions.
  • Partners with all marketing teams to manage an effective campaign and integrated brand identify for each film liaising with Studio Marketing, Senior Leaders, Filmmakers, Brand Partners, and lines of business.
  • Pro-actively generate big picture thinking and seek out innovative approaches to campaigns across teams.

Musts:

  • 7-10 years marketing for a major film studio/titles and in home entertainment with digital experience.
  • Bachelor’s degree minimum preferably in Business, Marketing, Advertising, Communications or related film.
  • Experience creating and executing campaigns for in-home distribution with creative sensibilities.
  • Experience interfacing with high-level executives and filmmakers.
  • High-level capacity to be a strong communicator, collaborate and influencer across teams.
  • Self-starter with strong interpersonal skills being courageous and willing to speak up and share opinions.
  • Ability to communicate ideas in a fast-paced, creative environment.
  • Articulate presentation skills, specifically large group presentations.
  • Ability to be proactive and resourceful working effectively in a high matrix organization.
  • Able to juggle many different projects in various degrees of completion at the same time with keen attention to detail.
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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