Our client, a family owned company in the northern suburbs of Chicago, is seeking an eCommerce Marketing Manager to handle the online efforts of their business.
This role is responsible for e-commerce development and management, effectively driving and growing sales specifically within Amazon.com and their e-retail partners. The e-Commerce Manager will focus on coordinating digital efforts with regards to search and display/banner campaigns and affiliate marketing efforts to drive online sales. This position will also be the primary developer of comprehensive digital and promotional e-commerce plans and content, collaborating with internal marketing and e-comm sales staff as well as any outside partners and third party agencies. The e-Commerce Manager will be responsible for creative and compelling incentives, offers and messaging, etc., targeted to consumers through existing and new digital channels.
Online Product Sales and Strategy
Responsible for developing and implementing sales building programs at Amazon.com and our strategic e-retail partners across Lawn and Garden portfolios of products.
Responsible for evolving our digital footprint, emphasizing the conversion path to purchase, and ensuring strong integration with and across our other brand campaigns.
Stay abreast of cutting edge solutions to enhance our product marketing identity that will be meaningful to consumers. Set up of all new items, promotional calendar development and implementation, post-performance and weekly analysis, and other duties as assigned.
Oversee the tracking and analysis of e-Commerce sales and analytics to ensure we are constantly learning and improving the process.
Work closely with sales teams, e-Commerce partners and retailer accounts to develop strong promotional strategies and unique product offerings that will enhance presence on their sites.
Act as point person with the sales team and online retailers (Amazon. Com), providing them with necessary assets and marketing support.
Assist with developing promotion and product innovation calendar to align brand campaigns, new product launches, brick and mortar retail events and promotional initiatives.
Lead and Sales Generation
Work alongside internal marketing partners and digital agency on a daily basis to optimize key terms and banner ad performance.
Generate competitive, integrated, research-based and data driven insight that increases consideration and sales with potential online buyers.
Assists in the development and management of the e-commerce P&L to deliver company top and bottom line results for this channel of business.
Strong knowledge of Amazon.com platform and tools – particularly A+ pages.
Broad knowledge of online and e-Commerce space and best-in-class third party providers.
Strong knowledge and working experience of web analytics packages.
Strong knowledge of data manipulation tools particularly Excel.
Knowledge of forecasting and business analysis (including but not limited to; site traffic, conversion, spend, click-through rate etc. to identify growth and optimization opportunities).
Knowledge of negotiating methods, principles and concepts.
Knowledge of financial analysis, modeling, budgeting and business planning.
Bachelor’s degree with a discipline in marketing or business from accredited college/university preferred.
5+ years’ experience in e-Commerce Marketing and Sales.
Must have direct Amazon.com experience with a successful record of managing accounts and developing brands.
Does this sound like you? Then apply today, we cannot wait to meet you!
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