Email Communications Marketing Manager

Boston, MA | Freelance | Job ID #45249 |
Posted Last Month
 

Our client company located in the heart of Boston is setting a bold strategic plan to enable and inspire consumer self-expression by positioning their ecommerce site as the first and best source for authentic products and experiences.

This Marketing Manager will be a key member of the marketing team, managing the Global program. You will work closely with global and regional teams to build a best-in-class program that drives customer engagement, loyalty and increases lifetime value. This opportunity requires the strategic expertise to grow the brand/site email/sms marketing program as well as the entrepreneurial roll-up-your-sleeves initiative to execute it. Additionally, you’ll partner with global and regional teams to ensure that email programs are adapted and localized where appropriate.

Responsibilities:

  • Partner cross-functionally with global and regional teams to develop engaging digital communication to convert and retain qualified customers through email and/or SMS marketing including all promotional, trigger-based, and targeted segment campaigns
  • Manage the overall strategy and oversee the end-to-end email development and deployment process, in partnership with Merchandising and Experience teams.
  • Drive opt-in acquistion strategies across channels and tactics to accelerate email and SMS acquisition
  • Develop the targeted communications testing strategy- allowing for constant testing and measuring to drive iterative improvements to the email program.
  • Work with the broader organization to identify cross-category, channel, brand, and other customer acquisition/engagement/marketing opportunities
  • Evangelize email organizationally – and drive for continuous enhancement of the email program including targeting, personalization, and program extensions.
  • Work closely with marketing colleagues to integrate the targeted communication program into a single cohesive marketing and digital game plan calendar.
  • Be fact-based, using data and analysis to test, refine and scale campaigns. And understand customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs.
  • Develop ongoing KPIs that will contribute to meeting aggressive growth targets and pro-actively monitor them. Partner with the Analytics team to ensure KPIs are tracked properly.

Requirements:

  • Bachelors Degree in Marketing, Economics or related field (MBA a plus)
  • 5+ years of marketing retention experience, with 3+ years direct experience in email marketing for a large brand or omni-channel retailer, either in an eCommerce environment or for an email service provider
  • Demonstrated success leading email marketing for large consumer bases (i.e. 1 million+) that have resulted in measurable lifts in customer retention and lifetime value.
  • Ability to translate merchandising and brand efforts into meaningful email campaigns that produce results.
  • Ability to identify the metrics to drive success, measure KPIs, socialize understanding and drive initiatives to completion. Experience with Omniture or similar tool preferred.
  • Outstanding team player and positive attitude, with a strong sense of ownership and accountability
  • International experience a plus
  • Loyalty program management a plus
  • Excellent communication, collaboration, and planning skills; demonstrated success in communicating ideas to various stakeholders
  • Strong understanding of customer lifecycle marketing, segmentation, testing, and optimization strategies.
  • Experience with ESPs: (ExactTarget/Salesforce, Responsys or similar environments), SMS and trigger email providers
  • Expertise with email fundamentals: CAN-SPAM Compliance, deliverability, KPIs, etc.
  • Prioritizes workload, managing multiple and often competing tasks, and meets deadlines for various and fluctuating marketing deliverables.
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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