Email Lifecycle Marketing Manager

Onward Search needs a Email Lifecycle Marketing Manager for our crypto-fintech client. 

This is a 8 month opportunity. REMOTE.

To learn more about this Email Lifecycle Marketing Manager opportunity, apply now and chat with a recruiter today! 

As a Email Lifecycle Marketing Manager you’ll: 

Key Responsibilities:

• Work on campaign execution including ad-hoc blast campaigns, journeys, email strategy, and best practices.
• Help define CRM strategies and end-to-end campaigns in support of product initiatives, align internal partners, and advocate for execution in service of bringing Coinbase’s products to millions of customers around the world.
• Build, execute, and monitor ad-hoc campaigns and customer journeys across email and push (scaling to additional channels in future) -- primarily these will be product-focused campaigns but also including education, news and regulatory info
• Help define the customer communication strategy and CRM roadmap to achieve ambitious acquisition, engagement, retention, and reactivation goals
• Work closely with internal partners, including engineering, design, legal, finance, business, and regional teams, bringing ideas to life that spearhead product adoption and drive usage
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the customer lifecycle
• Analyze campaign results, make recommendations & implement changes based on key findings 

• 4+ years of CRM experience including email, push and in app notifications, and SMS
• Hands-on experience building and executing complex CRM campaigns with multiple internal partners
• Solid understanding of basic HTML for email, email best practices & industry standards
• Comfortable setting up & executing campaign experiments (AB, MV) to track business impact, analyzing the data and extracting key insights
• Outstanding written and verbal communication skills
• A strategic problem solver that is able to synthesize and prioritize inputs from various perspectives to build an impactful plan

To learn more about this Email Lifecycle Marketing Manager opportunity, apply now and chat with a recruiter today! 

What’s in our benefits packages:  

• Medical, Dental, and Vision Insurance 
• Life Insurance 
• 401k Program 
• Commuter Benefit 
• eLearning 
• Education Reimbursement 
• Ongoing Training & Development  
• *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.  

At Onward Search, our job is to find you dream jobs.  

We are creatives, marketers and digital wizards who use our talents to connect talented people with the nation’s leading brands. And our relationship won’t end with your start date.  

More than recruiters, we are your advocates, advisors, and employers of record. We pay weekly, make sure your needs are met, and measure our success by yours. Join us. 

DE&I is not just our promise, it’s our passion. 

Onward Search is an equal opportunity employer dedicated to a policy of non-discrimination in employment regarding race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other classification protected by federal, state and local laws and ordinances.  

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