Email Marketing Manager

Atlanta, Georgia | Freelance | Job ID #50301 |
Posted Last Month
 

Onward Search is seeking an Email Marketing Manager! A client is a non-profit located Downtown ATL. Contract to hire. Benefits available during the contract period.

The Email Marketing Manager will be responsible for planning, developing and executing all email communications for the organization.

Our ideal candidate is self-driven, has excellent interpersonal skills, and strong client relationship skills. They are an expert in email communications, including developing marketing strategies and distribution techniques to execute successful, engaging campaigns that drive traffic to the website and grow the organization’s open and click-thru rates, and email subscription base.

This role will work closely with the Senior Director of Brand & Consumer Marketing, Director, Multi-Media Content and IT personnel. Also, the role will work across a variety of business units within the organization to implement their ideas.

Responsibilities:

  • Develop and implement direct email marketing campaigns.
  • Plan and draft email content for handoff to content team to edit and design team to provide layouts.
  • Create and collect ideas for organizational and departmental emails.
  • Identify the target audience and grow our B2B and B2C email lists within Click Dimensions.
  • Manage daily email marketing channel operations - messaging calendar, design, execution of campaigns, KPI measurement, and A/B testing.
  • Partner with the design team to improve email templates using graphics, personalization, and advanced features.
  • Partner with Marketing Leaders, Content team, Social Media and Events team to establish, iterate, and improve messaging style.
  • Proofread emails for clarity, grammar, and spelling.
  • Ensure mobile-friendly email templates.
  • Analyze campaign performance and suggest improvements.
  • Report on engagement generated from email marketing efforts.
  • Ensure emails follow industry policies and best practices.
  • Optimize the testing, analysis, and implementation process.
  • Ensure prompt and accurate communication with project leads.

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Requirements

  • At least 3-5 years email marketing experience.
  • Bachelor’s Degree in marketing or relevant field.
  • Proven work experience as an Email Marketing Manager or Digital Marketing Specialist.
  • Strong project management skills.
  • Preferred experience in Click Dimensions and CRM platforms.
  • Understanding of marketing automation technology.
  • Knowledge of SEO/SEM and Google Analytics.
  • Hands-on experience with HTML/CSS/JavaScript/Photo Editing.
  • Familiarity with analytical and database tools.
  • Excellent written communication and copywriting skills.
  • An ability to work under tight deadlines.
  • Highly organized and detail-oriented (important emails going to famous people).
  • Passion for giving back to communities.

Does this sound like you? Apply today! 

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V