Email Marketing Manager

Los Angeles, California | Freelance | Job ID #63169 |
Posted Last Week
 

Our client, a digital agency, is seeking an Email Marketing Manager to join the team.

You will report to the Associate Marketing Director and be responsible for:

  • Serving as the point of contact for development and management of individual clients, dealing with communication, execution and reporting for the Lifecycle channel
  • Campaign development, management and optimization working with 8 to 10 clients at a time in varying industries
  • Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
  • Develop the email creative approach, brief clients on creation & production
  • Launch and QA new email campaigns and flows on varying email service providers
  • Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, time of send, content, etc.
  • Reporting, track and analyze weekly & monthly email KPI’s
  • Collaborate and integrate with the Paid Media, Strategy, Creative and Content teams.
  • Present bi-weekly reporting and insights to clients
  • Participate in regular client calls and meetings
  • Create and present executive summaries, QBR’s, wrap up reports, seasonal and yearly plans
  • Stays up to date with industry news, trends and innovations

Musts:

  • 1-2 years of email marketing or lifecycle marketing experience working at a fast paced agency.
  • Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere
  • Strategic thinking, prioritization skills, troubleshooting, and quick decision making
  • Has a keen eye and pays attention to detail
  • Firm understanding of digital marketing principles, specifically email marketing best practices
  • Excellent written and verbal communication skills - comfortable with daily video conferencing calls
  • Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP
  • SMS knowledge a plus
  • Experience in Photoshop, copywriting, HTML is a plus
  • Broad understanding of email service providers, fluency in email systems such as Mailchimp and Klaviyo
  • Bonus points for any CRM or Enterprise platform knowledge
  • Knowledge of best practices for creating optimized email templates including responsive design, dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
  • Experience with or understanding of web analytics such as Google Analytics, Omniture or similar
  • Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.