Senior Digital Media Planner

Fort Lauderdale, Florida | Permanent | Job ID #37301 |
Posted Last Month
This job is no longer available.
You can view related vacancies or set-up an email alert notification when similar jobs are added to the website using the buttons below.


We look for people with US experience. LATAM market experience not preferred. Must have digital experience, not just traditional. This position is under General Direction. Work is completed unsupervised. Must have strong independent judgement and discrtion to accomplish tasks. Must plan, schedule and arrange own activities. 

Overall Objective

The Integrated Sr. Digital Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.


  • Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
  • Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
  • Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
  • As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
  • Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
  • As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
  • Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
  • For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys


  • Bachelors degree in business, marketing, advertising or related field
  • 4+ years media planning experience as a Jr. Planner/Planner; needs to have been in digital planning capacity
  • Demonstrated presentation and writing skills
  • Experience negotiating with and managing digital vendors
  • Experience evaluating and recommending strategy and placements for digital campaigns
  • Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
  • Experience in retail, restaurant and/or franchisee operations is highly desirable
  • Full service agency exp. preferred, but not required
  • Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek)


  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Turn on email alerts for this search

No jobs found

About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V