Growth Marketing Manager - Streaming/Ad Supported

Milpitas, California | Freelance | Job ID #59906 |
Posted
 

Our client, a tv streaming service, is seeking a Growth Marketing Manager to join the team.

Responsibilities:

  • You will report to the VP Marketing and be responsible for: developing and managing the execution of marketing plans for our streaming media offerings including ad-supported live TV, movies, TV shows, web shows, news and podcasts to drive user acquisition, engagement, and retention
  • Managing acquisition campaigns across a wide variety of channels including digital, social, OTT, and organic, and optimizing customer acquisition costs while ensuring that the users we are acquiring through these campaigns become actively engaged users
  • Oversee our email and push programs, ensuring the implementation of best practices to maximize deliverability and maintain appropriate segmentation and cadence for our customers
  • Collaborating with a large cross-functional team including Content, Business Development, Ad Sales and Tech, and Product to consistently evaluate and optimize the entire customer lifecycle and marketing funnel
  • Own growth marketing strategy and execution, utilizing test-and-learn approach to quickly optimize and expand the marketing mix
  • Working with our internal growth team to analyze user data to determine opportunities to monetize content with existing and new users
  • Acquiring new users through organic and paid media as well as identifying groups of users who have the potential to be high-value users

Requirements:

  • 5+ years of experience with performance marketing, planning, communications, and are a passionate pop media consumer
  • Experience in the free streaming media space – movies, shows & live TV
  • Self-motivated and able to work well in a distributed work environment
  • Excellent interpersonal, communication, and presentation skills
  • Bring a deep understanding of the motivations that drive media consumption, being passionate and knowledgeable about movies and TV
  • Naturally data-driven and comfortable running tests and analyzing data to maximize results
  • Highly organized with strong project management skills; able to juggle multiple and at times conflicting priorities and needs
  • Experience with marketing and analytics tools including e-mail service providers, Google Analytics, Data Studio/Tableau or similar, and MMPs (AppsFlyer or similar)

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.