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Posted one year ago

Senior Product Marketing Manager – Blockchain/NFT gaming

San Francisco, California
Job ID #68254

Our client, a major mobile game studio, is seeking a Senior Product Marketing Manager to join client’s Blockchain/NFT games group!

As a Senior Product Marketing Manager – Blockchain/NFT, you will join the new Blockchain team and own the marketing strategy and execution. You’ll be leading marketing efforts on social media channels such as Twitter and Discord to create highly engaged communities around our new NFT titles.

You'll be responsible for growing the games’ target market, and awareness and delivering multi-channel go-to-market plans for various features and beats.


  • You’ll be developing strategies and owning the execution of integrated marketing plans
  • The ideal candidate will have experience building product positioning and key messaging for use in external communication, identify value propositions and key messages that bond the right players to our games
  • You’ll be analyzing the performance of all marketing programs to identify the best opportunities for optimization, making recommendations to refine marketing strategies around acquisition, engagement, and retention of the players
  • Ensure goals and incentives are aligned across all teams including game studio, marketing creative, lifecycle marketing, paid acquisition, social media marketing, and others
  • Work with the Product Management to conduct research that offers insights into the attributes and needs of both existing and potential users. Help identify product gaps and author business requirements, based on user insights
  • Present and report to studio leadership and collaborators on marketing strategies, plans, and findings, on a daily, weekly, and quarterly basis, as needed
  • Track product and marketing analytics; suggest improvements or revised marketing strategies


  • 4+ years’ experience in free-to-play games marketing with a strong track record of success and results across multiple projects
  • Knowledge of W2 and W3, NFT, and Blockchain
  • Strong influencing skills; effective cross-functional driver. Has strong communication skills and can build rapport with various departments and channel owners — doesn’t rely on previously built relationships as an end-all, be-all
  • Is a leader, but can also be an independent contributor — someone who can inspire, empower, and assist others when needed
  • Has a deep understanding of their team’s objectives and responsibilities and is able to speak to all marketing projects on a high level
  • Can excel in a fast-paced environment and complete projects from start to finish in a timely manner
  • Has strong project management skills that help to prioritize and disperse various projects. Ability to be flexible on a day-to-day basis with task priority
  • Strong and versatile copywriting experience across multiple marketing channels
  • Comfortable leading creative direction on various projects, as needed

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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