Junior Digital Marketing Specialist - PPC

Atlanta, GA | Freelance | Job ID #50475 |
Posted Last Month
 

Onward Search is hiring a Jr. Digital Marketing Specialist-PPC for a national consumer company - Buckhead, ATL

Job Summary:

This role will be responsible for working with and assisting the Senior Marketing Specialist to help drive new customers through search engine programs, online directories, and other customer acquisition channels. You will be expected to execute strategies for optimization of bid management, campaign structuring, targeting, display network, ad copy testing, landing page performance and other facets of paid search.

Daily Responsibilities:

  • Optimize search campaigns and analyze underlying data to continuously improve performance
  • You will be expected to track, report and analyzing pay-per-click (PPC) initiatives and re-marketing campaigns
  • Ability to work with you manager to actively test and analyze keywords, advertising copy, landing pages and positioning to increase ROI and drive sales volume
  • Assistance in the daily growth and development of assigned campaigns
  • Track and manage budget across all online platforms to confirm spending efficiencies and cost management.
  • Expectation to perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising
  • Conceptualize, define and initiate marketing tests in order to continually improve key metrics across campaigns
  • Create and distribute digital marketing performance reports (daily, monthly, quarterly, yearly, etc.)
  • Work to determine how visitors and customers are behaving and identify key priorities for redesign and/or optimization
  • Daily management of online listing presence across strategic properties
  • Assist in maintaining integrity of internal databases for performance evaluation
  • Maintain the roadmap for projects and initiatives to support sales goals and communications needs for the business
  • Perform research and analysis to gain insights about search engine visitor behavior from website data, conversion funnel, navigation behavior, pathing, and e-commerce selection
  • Assist in Google My Business management

Qualifications:

  • Demonstrated experience managing PPC campaigns
  • Strong analytical and marketing skills
  • Experience and Confidence with written & oral communication skills
  • Experience working with and utilizing Google Analytics and other attribution solutions
  • Experience managing online listings

Does this sound like you? Apply today!

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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V