Sr Licensing Manager - Consumer Products

Glendale, California | Freelance | Job ID #55487 |
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Our client, a major entertainment studio, is seeking a Senior Manager, Licensing join the Consumer Products Design team.


  • Optimize category performance through product management strategy and go-to-market execution for key initiatives.
  • Develop global category-level strategies to optimize existing business and identify new opportunities across franchises and across retail channels for Hardlines, Softlines and Consumables categories
  • Identify new, consumer-first product and category opportunities plus brand extensions to capture whitespace and drive incremental revenue, and translate these opportunities into innovative, executable business plans.
  • Develop go-to-market plans for new opportunities including branding, product, business models, marketing, content, and retail programs.
  • Partner with franchise, commercialization, content, marketing teams and lines of business (eCommerce, Games, Publishing) to implement go-to-market programs.
  • Drive and launch cross-franchise projects and cross-category opportunities and other new initiatives currently under development.
  • Maximize category performance and revenue across vertical/licensed business models, retailers, and digital platforms, by leveraging consumer insights and productivity analysis.
  • Partner with marketing teams to develop consumer marketing and content programs for new initiatives
  • Drive category specific retail program development with sales and retail marketing teams
  • Partner with global territories to share learnings, best practices and monitor execution against initiatives


  • 5-7 years professional experience required, preferably in project and/or product management within consumer goods category
  • Undergraduate degree required; graduate degree a plus
  • Proficiency in product management
  • Deep understanding of consumers and ability to develop key insights and use data to tell a story and drive decisions
  • P&L management mentality
  • Global mindset
  • Able to think strategically
  • Drives results fast / executes with sense of urgency and accuracy
  • Strong verbal and written presentation and communication skills
  • Enthusiastic collaborator and team player with a positive attitude
  • Knows how or where to obtain information; is resourceful
  • Strong attention to detail; organized and manages timelines effectively
  • Keynote, PowerPoint, Excel, Word, and Outlook proficiency

​Apply now!

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.


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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.