Analyst, Paid Search and Social

Playa Vista, California | Freelance | Job ID #55874 |
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Our top-tier media agency client is seeking an Analyst, Paid Search and Social for a temp assignment with the possibility to convert. You will be assisting the team of a well-known automotive brand to execute paid media tactics, optimize campaigns, track budget pacing, pulling data & extrapolate insights, and provide recommendations based on market-specific results. You will focus on each media channel separately to hone your skills and master the basics.

Responsibilities

  • Work with leadership to manage daily campaign performance and analysis
  • Perform research to understand audiences and their behaviors
  • Using data and trends, identify opportunities for expanding and/or optimizing campaigns
  • Write an initial draft of text ads
  • Traffic, upload, and QA keywords, ads, targeting parameters, and landing URLs
  • Perform account diagnostic checks
  • Run scheduled and ad-hoc reports
  • Monitor campaigns to ensure proper pacing, spend, traffic abnormalities, and additional opportunities
  • Keep current on the latest trends in tools and technology
  • Develop keyword lists, organize into a strategic campaign, and present/review with clients for approval
  • Define audience parameters, match types, bids, budget caps, and other campaign controls to ensure media performs according to the brief and KPI objectives

Qualifications

  • Bachelor’s degree and 1-2 years of work experience, ideally in a media or PR agency
  • Excellent written and verbal communication skills, highly detail-oriented
  • High proficiency in MS Excel and PowerPoint as well as planning tools
  • Strong analytical skills
  • Ability to prioritize multiple tasks with flexibility and communicate priorities to Supervisor
  • Experience in location-based search, auto industry experience is a plus

Does this sound like you? Apply today! 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.