Digital Director

Studio City, California | Freelance | Job ID #46850 |
Posted Last Week
 
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Our client, a global entertainment company, is seeking a Digital Director to join their team.

You will report to the CMO and be responsible for:

  • Create and execute a strategic digital marketing plan; work closely with the CMO to execute high quality content deliverables in line with company goals
  • Manage the digital team of video editors, community managers, photographer, and outside creative resources to ensure a consistent stream of content for web and social outlets to increase views that net an ROI and keep audiences engaged
  • Uncover key insights and develop strategies using analytics that increase engagement and retention, and maximize the lifetime value of our audience
  • Craft and manage a rolling quarterly content calendar across multiple digital platforms including content execution strategy and compelling copy
  • Oversee design of digital presence with CMO
  • Develop and execute monthly progress reports with insights into key learnings and KPIs
  • Work on content partnership and licensing deals with brand sponsors to increase revenue opportunities
  • Aid in the ecommerce for all licensed products sold on digital platform
  • Manage brand initiatives for desktop, mobile web, app and other emerging platforms
  • Identify our core audience and design innovate content that serves each demographic as well as identify new audiences and curate content to appeal to those audiences
  • Ruthlessly prioritize content rollout and execute on release dates for completed functionality
  • Leverage analytics to make data driven decisions, establishing project KPIs and measuring post-launch success
  • Establish testing strategies and execute on our owned and operated platforms
  • Establish criteria and sign off process for all developed initiatives prior to launch
  • Create training materials and protocol for internal users
  • Manage external vendors as related to content initiatives
  • Create social media strategy and implementation strategy for different campaigns
  • Hold weekly team meetings to ensure all responsibilities are being addressed by each team member with annual reviews of each team member to ensure continual growth and accountability
  • Experience in the development of social media strategies across all social channels including YouTube, Instagram, Facebook, Twitter, Snapchat, etc.

Musts:

  • 10 years of digital marketing experience developing multi-platform consumer experiences
  • Bachelor’s degree
  • Deep understanding of the digital landscape, market forces and the ability to set a clear content vision for the brand
  • Proven success creating digital content that has materially grown a brand through increased audience engagement
  • Proven success managing and inspiring a digital team
  • Ability to effectively communicate and interface with all internal and external teams and the ability to influence stakeholders
  • Ability to give and receive critical feedback in a team environment
  • Proven ability to make smart and fast trade-offs using data and metrics to back up assumptions of business value
  • Willingness to roll up the sleeves and do whatever is necessary to meet goals and deadlines
  • Superior analytical skills, including strong ability to identify and solve ambiguous problems
  • High attention to detail and proven ability to manage multiple, competing priorities simultaneously
  • Strong organizational skills and the ability to deliver under tight deadlines
  • Strong eye for graphic design and overall product aesthetics
  • Exceptionally strong communication skills and the ability to articulate a clear POV
  • Personal experience posting, responding, monitoring and tracking social media posts
  • Desktop, mobile web, mobile app and emerging platform product experience
  • Knowledgeable in social media rules and regulations; demonstrates good judgment
  • Proficient with MS Office software (Power Point, Excel, Word, Visio, Outlook)
  • Thrives in a fast-paced, high intensity environment, and collaborative environment
  • Must have a strong entrepreneurial drive to WIN
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V