Director of Marketing

Los Angeles, California | Permanent | Job ID #43824 |
Posted Last Month
 

Our client, a cosmetics company, is looking for a VP/Director of Marketing to join their team.

You will report to the General Manager and be responsible for:

  • Overseeing all marketing strategy, public relations, digital influencers, social media, special events and photoshoots for company
  • Manage current marketing team of 5, along with any marketing/PR/creative vendors
  • Work with Marketing Team on Marketing Plan/Strategy initiatives including creating presentation decks for new launches, seasonal stories and product positioning in market (which includes creative content, competitive analysis, launch schedule, collateral needed, events and social outreach)
  • Compose outreach plan and put into place with targeted influencer seeding as well as “Master” Calendar of Events, launches, promotions with e-commerce and Sales Team
  • Oversee monthly PR content to pitch to press on company owner, brand newness and color/ ingredient stories to targeted outlets for National, Regional and Bloggers
  • Manage Digital relationships from a brand standpoint with all Digital Influencers
  • Work closely with select group of affiliates with incentive plan for promoting brand
  • Create Social Media content calendar and manage all posting and commenting for Instagram
  • Guide Social Media Coordinator on planning posts, pins, and creative ways to promote
  • Work on monthly Special Events which would cover Blogger/ PR events and any pop up events, from start to completion, including follow ups
  • Manage photo shoot production from coordinating with model casting, photographer, budgets, hair/makeup team
  • Work with Creative Director on shot list and pulling together styling based on inspiration

Musts:

  • 10+ years experience within a cosmetics and CPG space
  • Prior in-house management experience with proven case studies of marketing strategies that directly impacted company ROI
  • Strong management skills able to manage varying people, projects, and initiatives with a calm and strategic manner
  • Areas of expertise listed in order of priority: Marketing Strategy, PR, Digital Influencer, Social Media, Special Events, and Photo shoots
  • Passion for health and beauty preferred
Apply

Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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