Market Initiative Lead

Los Angeles, CA | Freelance | Job ID #55773 |
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Our Client, a top financial institution in downtown LA, is looking for a Market Initiative Lead candidate who will develop and help implement the overall marketing strategy. Will partner with cross-functional teams to develop and deploy marketing activities and establish strong stakeholder relationships. Will lead the establishment and delivery of disciplined KPI’s and other measurements.

Primary responsibilities/essential functions:

  • Establishes the business priorities for the product areas.
  • Defines the business problem by partnering with senior leaders to develop the situation assessment, identify business opportunities to crisply define the problem to solve.
  • Partners with marketing research, sales, and product teams to develop powerful audience insights that drive the achievement of business objectives.
  • Translates business opportunities into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
  • Creates Enterprise-wide digital journeys and core content for deployment by other pods.
  • Leading an agile team and delivering agile methodologies and practices.
  • Creates strong stakeholder relationships with leaders in marketing and Investment Services.
  • Lead the establishment and the delivery of the joint scorecard for the target audience.
  • Measures audience engagement with marketing efforts
  • Tracks and records changes in attitudes or behaviors over time
  • Uses data to design and adapt marketing activities in real-time.
  • Determines the ROI of marketing activities


  • Demonstrates ability to effectively plan and manage and work with the work of diverse groups and senior associates
  • Demonstrates effectiveness in leading/facilitating a variety of meetings.
  • Demonstrates good knowledge of current marketing technology, tools and digital channels, including social media, search, content marketing.
  • Must have 7 of experience in financial services marketing, with asset management/wealth management / mutual fund marketing experience preferred.

Does this sound like you? Apply today! 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.


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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.