Marketing Initiative Lead

Los Angeles, CA | Freelance | Job ID #59557 |
Posted Earlier this month
 

Our client a financial company is looking to hire a Marketing Lead for a long term freelance assignment. This person will develop and help implement the overall marketing strategy. Will partner with cross functional teams to develop and deploy marketing activities.

RESPONSIBILITIES:

  • Establishes the business priorities for the product areas.
  • Partner with senior leaders to develop the situation assessment, identify business opportunities to crisply define the problem to solve.
  • Partners with marketing research, sales and product teams to develop powerful audience insights that drive business objectives.
  • Maintains knowledge of research and in-field techniques to develop the customer empathy required to distill the insight.
    Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
  • Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
  • Creates strong stakeholder relationships with leaders in marketing, product and sales.
  • Measures audience engagement with marketing efforts
  • Tracks and records changes in attitudes or behaviors over time
  • Determines ROI of marketing activities
  • Demonstrates ability to lead and manage projects across multiple teams or groups.
  • Demonstrates good knowledge of current marketing technology, tools and digital channels, including social media, search, content marketing.
  • Excellent communication skills with all levels of management required
  • Experience working in Workfront is preferred
  • Strong project management experience as well as negotiating skills
  • Must have 7 years of experience in financial services marketing, with asset management / wealth management / mutual fund marketing experience preferred.

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
Apply

SHARE THIS JOB

Turn on email alerts for this search

About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.