Marketing Performance Manager

Los Angeles, California | Permanent | Job ID #65105 |
Posted Last Week
 

Our client is looking to hire a MARKETING PERFORMANCE MANAGER for a FULL TIME Opportunity. You will be responsible for developing digital marketing strategies to maximize digital ROI, increase traffic and grow leads across all paid channels. As the performance marketing lead you will be responsible for supporting the expansion strategy through driving paid performance and programmatic channels.

RESPONSIBILITIES, SKILLS AND EXPERIENCE:

  • Develop and execute sophisticated data driven marketing programs; as well as analyzing marketing performance and deriving insights to optimize campaign results.
  • Experience running performance marketing campaigns including hands-on work with media platforms.
  • Lead, develop and measure acquisition strategies in close collaboration with our segment team, which represents our lines of business, marketing analytics and our advertising agency
  • Translate business objectives into tangible prioritized channel recommendations to meet both short and long-term strategic objectives.
  • Develop audience segmentations and campaigns targeting strategies to improve engagement and conversion results
  • Solid foundation in marketing metrics and reporting up insights to higher level executives
  • Define programmatic measurement frameworks, including incremental tests, working with Marketing Analytics to set goals and metrics for each program
  • Partner with in-house creative or external agency team to develop assets and copy.
  • Understanding of ROI measurements for paid ads, including concepts of incrementality/lift tracking
  • Experience presenting to leadership
  • Technical experience running campaigns, comfortable being hands-on to structure and execute campaigns if needed.
  • Must understand the programmatic space including audience targeting capabilities, bidding strategies, user funnels, and creative testing.
  • Solid understanding of Analytics systems.
  • Build out reporting to monitor performance and identify areas of opportunity
  • Experience managing agency partners or working at an agency
  • Track record of success in providing analysis, strategic direction, and specific business recommendations
  • Advanced Excel and PowerPoint skills
  • Adobe AdCloud experience a plus
  • Minimum of 3 years of experience with media planning and executing across programmatic display, remarketing, paid search, social media, etc.
  • Minimum of 3 years of agency experience, either working for or with agency in a recent capacity
  • Minimum of 5 years of experience with media planning and executing across programmatic display, remarketing, paid search, social media, etc.
  • Bachelor’s Degree in Marketing or related field
  • Financial services or agency experience highly desirable

​Apply now to learn more!

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.