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Manager, Influencer Marketing - Gaming

Los Angeles, California
Permanent | Job ID #68931 | Posted Last Month

Onward Play is looking to hire a Manager, Influencer Marketing to join an award-winning studio responsible for creating some of the biggest names in MMORPG’s. You’ll be joining a Digital Marketing team that is responsible for driving awareness and acquiring users for their substantial portfolio of games across PC, Mobile, and Console! You will launch social and influencer marketing campaigns that impact players globally, owning campaigns end-to-end. You will also build personal relationships with content creators and influencers to collaborate and promote our games.

Experience needed:

  • Directly manage influencer marketing experts
  • Oversee the execution of studios influencer marketing campaigns for multiple game titles
  • Lead social influencer marketing, working with internal teams and external partners to drive brand awareness through authentic social interactions while optimizing for growth
  • Identify new opportunities and develop innovative social & influencer marketing
  • Own influencer campaigns and track budget
  • Develop influencer strategies as a creative way to drive, amplify a brand story, educate and inspire players, while improving social sentiment, recognition, and driving growth
  • Identify KPIs across social platforms and influencer marketing channels and provide strong reports and analysis
  • Project manage multiple campaigns at the same time
  • Lead and support all on and offline influencer events

Skills & Requirements

  • Strong leadership presence, experience directly managing others
  • 6+ years of professional experience in a Communications or Marketing role
  • Demonstrates creativity and maintains excellent writing and language skills
  • Understanding of and interest in social trends
  • Confident communicator with an ability to manage and develop relationships with our players
  • Solid knowledge of the game industry or high interest in gaming in general
  • Bachelor’s degree

Nice to have:

  • Experience managing influencers or a strong network of influencers is a plus
  • Events experience including game shows and live stream experience

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.


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