Marketing Analytics Manager

Dulles, Virginia | Freelance | Job ID #63236 |
Posted This Week
 

Associate Manager, Marketing Analytics

  • Work with PMM, CRM, and CMM to develop quarter marketing campaign plans
  • Implement proper tracking for all consumer growth campaigns; defining campaign needs and requirements for MarTech
  • QA output developed by the product engineering team and validate campaign instrumentation set up
  • Create and maintain reports and dashboards to measure end-to-end campaign effectiveness across all channels (Media, Social, SEM, CRM, In-Product, etc.)
  • Make recommendations to improve marketing performance based on the campaign results
  • Collaborate with Data Science, Product, CRM and Media teams to come up with testing opportunities to improve campaign performance and retention/engagement metrics
  • Collaborate with Data Science and Product Analysts to provide ad hoc analyses to gain insight into user experiences and behavior, and present actionable insights and recommendations

Your Day

  • Define, develop and deliver marketing measurement approaches for cross-channel digital marketing analytics and reporting. This will include the measurement of end-to-end campaign effectiveness across channels.
  • Deliver the analytics and reporting to the cross-channel marketing team with the insight they need for campaign optimizations, KPI and ROI. Use data to proactively identify opportunities and create recommendations to improve marketing performance.
  • Provide ad hoc analyses to gain insight into user experiences and behavior and present actionable insights and recommendations.
  • Build and effectively communicate data stories to executives and key stakeholders via presentations, written summaries, and data visualizations.
  • Collaborate with Data Science, Product and Media teams to come up with testing opportunities to improve campaign performance and retention/engagement metrics.
  • Assist in developing marketing campaign strategies for driving new customer acquisition and existing customer growth across brands, utilizing onsite and offsite channels.
  • Evaluate post-campaign results and communicate actionable learnings and insights.
  • Analyze user needs and identify/prioritize the problems, pain points, and pleasure points (via analytics, behaviors, clicks/conversions, funnels, etc.)
  • Create dashboards and reports that provide analysis and commentary, explaining product, marketing, and business trends for Executive reporting
  • Define data testing plans and create methodologies that help teams to iterate fast and release new features for testing and, if successful, rollout to all users globally
  • Help teams understand/internalize consumer insights, choices, and preferences – and how these influence the product/testing roadmap to drive growth

You Must Have

  • Bachelor's degree and experience in digital marketing analytics.
  • Strong analytical skills and quantitative mindset with understanding of basic statistics.
  • Proven track record and enthusiasm for complex problem solving and analysis, including working with large data sets (log level data) and great Excel skills.
  • Strong communication skills and ability to craft and present data driven analyses and insights to articulate performance and opportunities to key stakeholders.
  • Experience working with all digital marketing channels, including: programmatic, real time bidding, paid social, mobile marketing, and email; with emphasis on experimental testing.
  • Strong understanding of underlying advertising technology (ad serving, DMP, MTA, RTB bidding, etc) and advertising landscape (mobile limitations, mechanics of attribution, etc).
  • Ability to think customer first and drive positive experiences for the Verizon Media audiences through marketing programs.
  • Proficiency in MS Excel and familiarity with database systems (Oracle, SQL Server, etc).
  • SQL experience required.

​Does this sound like you? Apply today! 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.