Our client, a top consumer electronics company, is looking for a Marketing Copywriter to join their team.
Reporting to the Head of Global Alliance Marketing, this role on the global alliance marketing team will partner closely with our other global marketing team members to develop relevant and engaging content for our alliance partner audiences. We have a vast ecosystem of alliance partners including Microsoft, Zoom, Google, Samsung, LG, HP, Dell, Intel and Lenovo.
How You'll Contribute:
Develop a content mapping framework that delivers the right content, to the right people, at the right time
Work with cross-functional teams to align content plans with new product introductions and campaigns
Write content spanning the customer journey including thought leadership content such as ebooks, infographics, and whitepapers
Write demand-focused content that will drive leads through content syndication, content downloads on social media and gated content
Develop SEO-friendly content with the search engines in mind to ensure that our content is optimized for maximum results
Collaborate with graphic designers, agency partners, and other cross-functional team members
Lead the editorial review for all content development within the alliance marketing team editing content, creative, press releases, blogs, etc.
Conduct content audit for older content ensuring that it meets our new content standards
Work with our alliance program manager to maintain a calendar of project deadlines and content launch dates
You are excited about the shift to hybrid/remote workstyles, and you believe that everyone deserves an equal opportunity to collaborate and share their perspective
You love writing across channels and can adapt tone and style to suit different formats and use cases
You are passionate about understanding our key audiences–IT decision-makers, business leaders, and office workers– and telling stories that resonate with them
You are attentive to details–grammar, punctuation, fact-checking, etc.– without losing sight of the broader story
You can easily grasp technical concepts and communicate them to a technically savvy audience
You are comfortable integrating humor and lighthearted energy into your writing
You masterfully manage your time, knowing how to prioritize and set expectations with key stakeholders
You have excellent collaboration, interpersonal, verbal/written communication skills
SHARE THIS JOB
Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.