Marketing Director

Santa Monica, California | Freelance | Job ID #65587 |
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Onward Search is on the hunt for a Marketing Director to join our content creation client for a contract-to-hire assignment. You will report to the Head of Marketing and will be leading the development and implementing marketing strategy and campaigns across the portfolio of their streaming networks, DTC platform, and will also support sales marketing.

Responsibilities:

  • Lead the development of partner, consumer, brand and B2B marketing strategy and campaigns from planning & strategy to campaign development & execution
  • Drive coordination for marketing projects: work with media agency and creative partners, coordinate assets, communicate cross-departmentally, and meet key project deadlines
  • Oversee creative development for campaigns, including asset toolkits, trailers, promos, sizzle reels, key art, social content etc., optimizing existing workflows and developing new ones
  • Manage marketing budgets for each project, work with finance to set up and pay third party vendors
  • Develop and communicate presentations and project documents to align stakeholders and executives on project plans
  • Build presentations and post-campaign reports for key projects, analyze learnings and adapt best practices for future campaigns
  • Lead the development of performance tracking and analysis for partner marketing campaigns and drive optimization of partner marketing mix to improve ROI
  • Drive overall development and implementation of distribution marketing plans that align with audience growth targets
  • Lead CRM strategy by deploying monthly emails to subscribers
  • Liaise with the social team to leverage the company's marketing capabilities to drive growth and engagement
  • Collaborate with the programming team to amplify premiere dates, stunts, and other programming tactics in generating partner support
  • Work closely with the finance team to evaluate and determine ROI for paid marketing campaigns with distribution partners
  • Solicit and develop third party marketing partnerships focused on driving engagement
  • Oversee growth of efforts on web and social
  • Manage consumer campaigns for new DTC platform launch, planning and execution, working with agency partner on media plans, creative, and campaign implementation
  • Develop a B2B marketing plan for sales initiatives, build out a yearly calendar and implement campaigns
  • Support efforts across the company's DEI initiatives managing strategy, campaigns and cross functional coordination
  • Support Head of Marketing with brand related initiatives such as brand campaigns and brand study, working with partner agency on scope of work, collecting materials to test, ensuring milestones are being met for each project phase
  • Work closely with international teams to coordinate local and global campaigns
  • Manage a growing marketing support team to achieve department goals

Skills and Experience:

  • Bachelor's degree and 7-10 years of experience in partner marketing, consumer & B2B marketing, brand strategy and campaign management experience at an entertainment network/studio, or media company
  • Experience running marketing campaign workflows, timeline development and asset management
  • Knowledge of domestic and international television landscape
  • Experience launching global linear TV channels
  • Experience with distribution licenses across linear TV, mobile, digital, OTT
  • Ability to analyze data and apply it to strategy and tactical planning
  • Strong creative eye to push levels of creativity and keep campaigns on brand
  • Excellent time management skills, able to prioritize multiple overlapping projects & requests
  • Ability to own projects from start to finish
  • Experience successfully managing a dynamic team
  • Passion for Food, Travel, Home & Design is a plus

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.