Marketing Manager

Burbank, California | Freelance | Job ID #50689 |
Posted Last Month
 
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Our client, a top entertainment company located in Burbank is looking to hire a Lifecycle Marketing Manager for a 7+ month long assignment. They will work with Sr. Managers in both acquisition and retention areas for customer journeys/lifecycle marketing, from activation to retention and win-back execution, leveraging customer segmentation and personalization. They will be responsible for drafting cross-sell or rewards package and fulfillment (e.g. large scale sweepstakes) programs. Plan, execute and manage the Rewards program by overseeing the designers/editors. Maintain rewards calendar and coordination.

 

Responsibilities, Skills and Experience:

 

  • 3+ years of experience in performance/acquisition and retention/online marketing.
  • Conduct Acquisition & Retention email QA, tracking validation, and execution
  • Consolidating and documenting A/B testing plans for Acquisition & Retention including logistics.
  • Validate and improve customer lifecycle communication automation flows
  • Assist with Recommendation Engine Implementation project
  • Deep experience in digital marketing to drive acquisition, conversion, and retention across paid media, email, influencer marketing, etc.
  • Previous experience building, managing, and executing rewards programs across consumer life cycles
  • Strong project management and prioritization skills.
  • Thorough understanding of marketing principles and practices, both theoretical and practical.
  • Effective in using data to fuel customer insights and evaluate marketing performance.
  • Ability to work cross-functionally and manage various stakeholders.
  • Core understanding of subscription products and self-service sales is preferred.
  • BA or equivalent
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V