Marketing Manager

San Francisco, CA | Freelance | Job ID #56401 |
Posted Last Month
 
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Onward Search has an exciting opportunity for a Marketing Manager working with one of our top clients in San Francisco, CA. We are currently seeking an outgoing, energetic team player for a long term 10-month extendable contract opportunity. Apply today to learn more!

JOB RESPONSIBILITIES:

  • Own and drive revenue for evergreen App Networks media execution with defined ROI & LTV growth targets via high-intensity experimentation & portfolio management. As a subject matter expert, you will:
  • Execution: Nimbly manage & measure performance across an evergreen portfolio, but provide strategic guidance for all media and execution plans for the brand and integrated marketing campaigns
  • Business Leadership: Drive business results to hit monthly, quarterly and annual revenue and ROAS goals. On the bottom line on the media program as a profit-generating channel for the business
  • Leadership: Be fiercely competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition, and drive stakeholders in analytics and engineering to deliver the required data and tools to do our job effectively
  • Strategy: Drive overall audience strategy across customer touch-points and campaigns in partnership with Brand and Integrated Marketing leadership
  • Innovation: Establish the innovation mindset and always-on experimentation (a/b tests) including platform, creative, bidding, messaging, landing pages and audience
  • Collaboration: Work through automation, tagging, and data integrity issues with cross-functional stakeholders in Engineering and Analytics as they arise. Highlight technical pitfalls and become the driving force behind building a reliable foundation of marketing tech and process that will scale effectively
  • Analysis & Insights: Set clear KPIs and drive team culture of accountability and rigor towards business impact across
  • Thought leadership: Stay tuned to the industry landscape and drive network & programmatic agenda internally and externally

JOB REQUIREMENTS:

  • 4-7 years of relevant performance marketing experience, with active/hands-on experience in App Install Networks, and/or Display & Programmatic Media planning and execution. Experience working with approving, criteo, Oath/Verizon Media, Liftoff, Curate is a huge plus.
  • Exceptional analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing space to drive efficient grown
  • Proven track record as a subject matter expert to achieve step-change improvements while working collaboratively with team members from all levels; experience leading agile teams a plus
  • Powerful communicator with the ability to engage and influence senior management
  • Familiarity with core performance marketing platforms, automated bidding tools, and other marketing analytics tools, including any of Google 360, 3p full-service platforms, Facebook Ads, Adobe Analytics (aka Omniture) & broader Adobe Marketing Cloud, LiveRamp, SalesForce Marketing Cloud, IAS / DV
  • SQL knowledge would be an excellent plus side
  • Passion for live events - sports/concert/entertainment enthusiast a plus

​Does this sound like you? Apply today! 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.