Marketing Segmentation & Audience Manager

Century City, California | Freelance | Job ID #48119 |
Posted Last Month
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Our client, a Broadcast Network, is seeking a Marketing Segmentation & Audience Manager to join the team. You will define audiences and build campaigns in CRM toolset that deliver on acquisition, engagement, and retention objectives along with the following skills and competencies. 

You will report to the Sr Director, Digital Marketing & CRM Operations and be responsible for the following skills and requirements.


  • Working with marketing stack which includes SAS MA, Salesforce Marketing Cloud, Localytics, and Krux to design and build out trigger-based, recurring, and ad hoc campaigns targeting prospects and existing customers.
  • Have ownership and accountability with regards to the timeliness, quality and accuracy of campaign execution interfacing primarily with Marketing partners accountable for campaign business results, operations managers responsible for managing execution of campaigns, and product and technology teams responsible for delivering new capabilities.
  • Perform full campaign builds within SAS and, where needed, channel-specific tools like SFMC and Localytics which includes audience definition including targeting and suppressions, segmentation, and treatment mapping.
  • Test and validate campaigns before deployment; perform and sign off on QA/QC, and deploy campaigns.
  • Validate that recurring campaigns are running as expected within toolset.
  • Consult on campaign design, including targeting criteria and testing recommendations.
  • Provide requirements for new data sources and applications as well as channel and toolset functionality and capability.
  • Ensure Marketing campaign requirements documentation is up to date and accurate.


  • A Bachelor’s degree required.
  • 5+ years experience developing and designing campaigns using campaign management and channel tools (SAS, SFMC/ExactTarget or other email service providers, Localytics or other push notification applications, Krux or other DMPs).
  • 3+ years experience with customer segmentation and test design.
  • 2+ years of project management experience (has managed small to medium sized projects including.
  • 3+ years in a data analyst capacity on either Marketing, Product, or Technical/IT teams.
  • 3+ years experience with SQL.
  • Disciplined, analytical but creative thinker and problem solver.
  • Keen attention to detail, strong ability to complete work under pressure on tight deadlines, logical thinking, curious, self-motivated.
  • Superior verbal and written communication skills at all levels of an organization with the ability to present complex data, influence others and build relationships.
  • Positive attitude and ability to operate in a fast-paced environment with ambiguity.

Does this sound like you? Apply today! 



  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V