Marketing Specialist

Evanston, Illinois | Freelance | Job ID #44824 |
Posted Last Month
 
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Our looking for a Marketing Specialist position located in Evanston, IL. This person will be an integral part of the marketing team to develop and execute strategies to aid in promoting and growing the business.

The Marketing Specialist will be responsible for developing strategic approaches for customer acquisition, cross-sell and marketing communications. This is a hands on role the will develop, deliver and implement campaign strategies.

The responsibilities for the Marketing Specialist include but are not limited to:

  • Implementing and managing cross-channel marketing campaigns including customer retention strategies, lead generation, up-sell and cross-sell campaigns and assisting sales initiatives
  • Planning, developing and executing marketing automation campaigns
  • Writing all types of direct response materials including print and digital content-based marketing
  • Delivering sales support materials including one-pagers, guides and email templates
  • Social media management including maintaining social profiles (specifically LinkedIn, Twitter and YouTube) and engaging in dialogues/answering questions
  • Tracking and reporting on all campaign results
  • Working cooperatively with various cross functional teams

Education/Prior Experience:

  • Bachelor’s Degree required in Marketing, Communications, or similar field
  • 3-5 years marketing experience
  • Software company and/or B2B industry experience preferred

Skills/ Competencies:

  • Significant experience in writing strong, succinct copy
  • Proficient in a Windows-based environment including Adobe InDesign and Photoshop, and Microsoft Office including Word and Excel (Access a plus)
  • Social media knowledge/management (for business)
  • Solid project management/organizational skills
  • Good eye for detail, design and consistency
  • Flexibility to handle multiple projects at one time
  • Focus on results that drive revenue and improve ROI
  • Demonstrates initiative with good communication and interpersonal skills to interact with colleagues, cross-functional teams and third parties
  • Knowledge of Pardot marketing automation platform a plus
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Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V