Media Marketing Manager

Santa Monica, California | Freelance | Job ID #62222 |
Posted Last Month
 

Our mobile-game entertainment client is on the hunt for a Marketing Manager to join their team. You will report to the VP of Marketing and will be responsible for the day-to-day project management of media and content marketing, and will work cross-functionally with various internal & external partners.

Responsibilities:

  • Primary liaison for 3rd party production & media partners - support partners with asset needs, feedback, communication, etc.
  • Assist with the development and mass media strategy in domestic and international markets (Radio, Podcast, Television). Primary focus is DRTV, will also work on terrestrial, connected, and programmatic
  • End-to-end management of mass media marketing campaigns, creative/production projects, and general marketing initiatives
  • Track all marketing campaigns – share results, key learnings, and insights that can be applied to future campaigns
  • Provide campaign analysis and optimization recommendations as well as competitive analysis on media and content trends
  • Manage budget & spend for media campaigns and production projects
  • Manage/maintain the Digital Asset Management platform
  • Cultivate a deep knowledge of their brand
  • Collaborate with multiple teams and key stakeholders across the organization

Requirements:

  • 5-7 years of experience in Advertising or Marketing in a media agency environment
  • Must have experience in US Direct Response buying strategy - understand how the system works, the negotiating process, and how to develop a mass media strategy
  • Strong knowledge of building out media plans and the process of negotiating media buys
  • Project Management skills with high attention to detail
  • Ability to think creatively or have a creative vision about the mass marketing content and media strategy, understanding of the production process is a bonus
  • Keep up-to-date on the latest media trends
  • Must be proficient in MS Office products including Excel, Google Suite
  • Strong communication skills, willingness to participate in meetings, unafraid to have a point of view
  • Experience in buying strategy for global tier 1 markets is a plus
  • Passion for storytelling, games, branded entertainment, characters, and worlds

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.