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Media Planner/Buyer [68825]

Hoboken, New York
Freelance | Job ID #68825 | Posted Last Month
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Our client is seeking a Media Planner.

Using The TradeDesk, Media Planners handle a variety of responsibilities, including analyzing and interpreting advertising data to help clients improve their advertising campaigns.

Duties include the following:

  • Heavy digital media
    • Ad management (execute, monitor, report, optimize)
    • Paid Display / Paid Search / Programmatic
    • Mobile App
  • Analyzing data, thinking creatively, and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible
  • Assessing the impact and suitability of different media types used to target certain markets based on their clients' needs and wants
  • Developing various options for media plans based on the client's objectives
  • Analyzing the client's post-campaign results and recommending refinements
  • Interacting with internal and external partners to evaluate, implement, and maintain a media plan
  • Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards
  • Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty
  • Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns

Qualifications:

  • 2-3 years of Media Planning or Buying experience
  • Experience with a DPS like TradeDesk, DoubleClick, DCM, Google Campaign Manager
  • Ability to analyze data and provide evidence-based recommendations
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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