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E-Mail Marketing Specialist

Miami, Florida | Permanent | Job ID #55429 |
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Our client, a brand within the luxury hospitality industry is looking for an E-Mail Marketing Specialist to join their team full-time!

The E-Mail Marketing Specialist will be responsible for the successful deployment of email campaigns in a consistent effort to drive business and increase year-over-year email engagement.

Day-to-day:

  • Perform end-to-end execution of email communications, building and coding email campaigns, database selection, scheduling, testing and deployment of one-time, recurring, triggered and dynamic content-driven campaigns through ESP platform, Cheetah Digital.
  • Champion continuous advancement of marketing automation features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders including development teams, designers, business teams, and others.
  • Troubleshoot technical issues related to HTML templates, list segmentation, email opt-outs and other aspects of email execution, as required.
  • Execute A/B tests in the ESP platform in collaboration with the Marketing Analytics team.
  • Own routing and traffic of email creative for leadership approval.
  • Pull email lists in collaboration with the Marketing Analytics team while assisting with email calendar planning and scheduling tasks as required.
  • Conduct email performance reports; analyze past and current email campaign performance and propose ways to increase engagement and loyalty through analytical learnings.

Skills & Qualifications:

  • Bachelor’s Degree in Business, Marketing or related field of study or any equivalent combination of education and/or experience.
  • 2 years’ experience in a role creating and executing email campaigns using Cheetah Digital or comparable email marketing software
  • Proven success in managing, programming, and deploying HTML-based email marketing campaigns.
  • Self-driven and reliable with the ability to work in a fast-paced environment
  • Proficiency and expert experience using HTML and CSS for email marketing. Ability to read and code emails to ensure proper cross-device

Does this sound like you? Apply today! 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.