Research Analyst - Nielsen

Doral, Florida | Freelance | Job ID #58867 |
Posted Earlier this month
 
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Our client, a sports tv network, is seeking a Research Analyst to join their team.


You will report to the Research Director and be responsible for:

  • Work cross-functionally analyzing linear, digital, and social with a focus on combining all metrics to present insights and recommendations that will enhance our audience across our network and platforms. Analyst will partner across the Strategy & Insights team to report insights across all platforms
  • Maximize the use of proprietary and third-party analytics tools primarily: Nielsen and others such as (Adobe Analytics, Shareablee, etc.) that provide access to linear, digital, and social metrics and demonstrate proficiency in understanding how to use these data sources for all assigned tasks
  • Identify and analyze trends in the evolving multi-platform TV landscape
  • Act as a liaison between the different linear, digital, and social departments to ensure streamlined workflows and complete analyses across all platforms
  • Analyze and translate data-based findings into clear, relevant and actionable insights
  • Develop and update dashboards that integrate data from various sources
  • Perform audits on the current status of network’s linear and digital content with the objective to identify areas of opportunity to move viewers across platforms
  • Stays abreast of changing social media and digital media industry trends

Musts:

  • Bachelor’s degree in marketing, communications, statistics, economics or related field or equivalent work experience
  • Minimum one year of research experience at a broadcast/cable network, agency, media research supplier or digital media company; alternatively, other experience grounded in strategic thinking and quantitative/qualitative analysis
  • Skilled expertise with media research software applications, Nielsen experience required
  • Proficiency in Microsoft Excel and PowerPoint are required; advanced Excel skills (Pivot Tables, VLOOKUP’s, etc.) are a plus
  • Experience with DOMO, Tableau or similar data visualization tools
  • Ability to communicate complex ideas, stories, and data sets graphically and verbally
  • Ability to collaborate and work closely with other parts of the business, including Programming, Marketing and other Research teams
  • Ability to prioritize multiple projects and ad hoc requests while thriving in a fast-paced environment
  • Self-starter, resourceful, flexible, proactive & a true team-player who is willing to pitch in wherever needed
  • Excellent verbal and written communication skills
  • Enthusiasm and curiosity for solving problems and learning new technologies, while maintaining superior attention to detail, accuracy & organization
  • Passion for the entertainment industry and television programming
  • Excellent verbal and written communication skills Experience with Adobe, Google Analytics, YouTube Analytics, Facebook Insights or other digital measurement tools a plus

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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About Onward Search

Onward Search helps connect creative, marketing, and technology talent with top jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include freelance / contract, temp-to-perm, and permanent placement.