Multi-Channel Product Manager

Costa Mesa, California | Freelance | Job ID #44670 |
Posted Last Month
 
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Our Client, an Artificial Intelligence Development Firm, is looking for a Digital Marketing Specialist to join their rapidly growing Orange County team.

You will report to the Director of Marketing and be responsible for the following:

  • Develop, execute and measure all digital, email and social marketing campaigns
  • Develop, execute and maintain digital and social media channels to drive conversation around brands and offerings
  • Liaise with and manage the digital and social media agencies, acting as project manager for a corporate rebrand/reposition through all online properties and channels
  • Execute both scheduled and automated outbound/inbound marketing campaigns; running tests and configuring deployment to maximize ROI
  • Manage the email marketing database; effectively updating unsubscribe requests to esnure compliance with CAN-SPAM, CASL, GDPR and other global standards
  • Manage all paid advertising campaigns(including success metrics)
  • Drive SEO ranking and keyword efficacy
  • Collaborate with internal developers to create landing pages that optimize demand
  • Evaluate customer experience across digital channels, map the customer journey from marketing to point of sale
  • Drive lead generation and customer engagement
  • Collect and analyze campaign metrics, make adjustments to increase efficacy and grow conversion

We are seeking Digital Marketing Specialists who meet the following requirements:

  • BA in Marketing or related field or higher
  • 3-6 years of proven success in a digital/social marketing position; knowledgeable in all aspects of product marketing techniques and applicable programs
  • Experience identifying target audience; ability to execute digital campaign that engage, inform and ultimately convert to customer
  • Experience with website optimization (A/B testing)
  • Working knowledge of HTML
  • Excellent written and verbal communication skills for both external and internal communications.
  • Ability to manage multiple marketing campaigns simultaneously
  • Ability to communicate and express ideas to executive leadership
  • Able to work independently for long periods of time, while delivering results for corporate marketing goals
  • Previous experience with HubSpot or Salesforce strongly preferred
Apply

Disclaimer:

  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V