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Freelance Paid Media Specialist (Remote)

Remote | New York
Freelance | Job ID #69263 | Posted Last Month
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Our client, a leading streaming service, is looking for a creative, passionate, and strategic paid Media Specialist to join their Growth Marketing Team. You will develop, execute and optimize multi-channel performance campaigns-driving awareness, traffic, signups, leads, and purchases for our self-serve ad platform across key English and International markets.

What you'll be doing:

  • Campaigns creation and execution across Google (Search, YouTube, Display), Facebook, Instagram, LinkedIn, Twitter, and other ad platforms, ensuring cost effective spends, delivery, revenue, and impact
  • Coordinate asset trafficking with internal stakeholders and external agencies to ensure timely deliverables
  • Analyze performance and define optimization tactics to improve campaigns performance
  • Monitor, analyze, optimize, and produce campaign reports on a regular basis
  • Test and design individual campaign-level optimization strategies to improve ROAS and hit KPIs
  • Participate in internal campaign/marketing strategy planning
  • Other tasks may apply

About you:

  • 3-5 years of strong digital media buying and execution experience across key digital paid media channels, including but not limited to social platforms, google ads, video, and display
  • Strong analytical skills and savvy using Excel and Google Spreadsheet
  • Strong familiarity with keywords and big datasets
  • Strong understanding of Google Analytics and Adwords
  • Fluent in campaign analysis and reporting across all standard paid media KPIs
  • Well-versed in ad platform-specific creative and performance best practices
  • Familiarity with marketing funnels + attribution analysis
  • Strong organizational and collaborative skills
  • Effective communicator who enjoys cross-functional projects
  • Thrives in environments that require a lot of contexts switching and managing multiple priorities
  • Previous experience in copywriting and marketing content production is a plus
  • Strong project management and communication skills, localization experience is a plus
  • Previous experience with Smartly, mParticle is a plus

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search is a drug-free workplace.
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