Our client, a leading branding agency, is in search of a Digital Strategist to join their team in NYC. This is an exciting role for someone looking to further develop their career in an award winning, highly creative environment. This role begins on site in NYC as soon as possible.
What you'll be doing:
Web strategy and concepting the creation of digital ecosystems and the guidance of the execution plan.
Deliver insights and web content strategies for a range of large-scale websites.
Sell ideas internally and externally and present at a high level.
Deep understanding of web development and production including timelines, budgets and trouble shooting bugs and glitches.
Ability to oversee, concept & wireframe digital productions from applications to responsive designs.
Ability to identify, source and manage vendors.
Provide KPIs for all digital programs and facilitate reporting based on those along with writing insights and recommendations.
Works closely with account teams to identify new opportunities in the space for clients and potential clients alike.
Other tasks may apply.
4-5 years in a strategy role in an advertising agency or B2B marketing group.
Deep understanding of web and digital strategy, and digital ecosystem best practices.
Experience with web content strategy and brand marketing.
Comprehensive understanding of web development/planning, social media, display advertising, mobile platforms, email marketing, etc.
Must understand behaviors and best practices of consumers across integrated mediums.
A basic understanding of other marketing channels (print, ooh, experiential, etc.) and their seamless intersections with the interactive/digital world.
Strong understanding of user research, user-centric design principles, and online consumer behavior.
Excellent project prioritization and organizational skills.
Dynamic problem-solving skills and the ability to quickly lead internal teams, working closely with agency-wide project management, creative and account management teams.
Motivated to implement change in processes to improve our way of doing business.
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