Loyalty Marketing Manager

New York, NY | Permanent | Job ID #43248 |
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Manager, Credit and Loyalty

The Manager, Credit & Loyalty is accountable for offer development, customer data strategy, creative development, production, communication for all campaigns related to Credit & Loyalty programs. Owner of plan and deliverable metrics related to Credit & Loyalty. Responds to market conditions around customer acquisition/retention and usage to achieve budgeted revenue targets.

Role responsibilities include:

  • Contests/promotions strategy & development
  • Operational promotions – for both associates & customers
  • Maintain competitive file to better plan/react to market opportunities
  • Ensure all branding integrity is upheld and maintained across all channels
  • Partner with Marketing team to integrate credit & loyalty as a promotional tool and market differentiator
  • Gatekeeper of offer content and messaging to ensure offers are not duplicated and are consistent in value
  • Build Credit programs with Welcome/Supplementary/Replacement package Activation/Stimulation
  • Manage the Credit Marketing budget
  • Oversee the development of program analysis for all marketing initiatives and the implementation of key learnings/recommendations

Personal Characteristics:

The successful candidate should have strong leadership abilities and must be able to constantly review and re-invent programs based on results to deliver increases in sales, credit sales & profit. This person will have weekly interaction with internal stake holders and the bank – to build, provide updates and course correct solutions as needed. He/she will embody a culture of high levels of teamwork and interpersonal skills.

Professional Qualifications:

  • Minimum of 5 years’ experience in Marketing (planning and execution)
  • Minimum of 5 years management experience in loyalty and/or financial services industry (credit cards)
  • Retail experience within a large matrixed organization
  • Excellent interpersonal and communication skills
  • Customer relationship Management
  • Ability to prioritize multiple tasks and consistently deliver within tight deadlines
  • Ability to work independently
  • Exceptional copy editing and proof reading skills
  • Basic accounting and reporting
  • Strong team building aptitude
  • High proficiency with MSWord, PowerPoint, Excel
  • University degree in Business or related field


  • The client is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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About Onward Search

Onward Search helps connect digital, creative and marketing talent with choice jobs at the nation's most recognized companies and digital agencies. We offer a full range of recruitment and staffing solutions to include contract, temp-to-perm, and permanent / executive search placement.

Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Candidates must be at least 18 years old to be considered for employment. AA/EOE/M/F/D/V