Lifecycle Marketing Specialist (Hybrid On-Site)

Our client, a global electronics company, is looking for a Marketing Specialist to join their Rewards Program team. This is an exciting position for someone looking to break into the loyalty marketing business. This position is hybrid on-site in the NYC area.

What you'll be doing:

• Assist in the creation and execution of multi-channel personalized journeys for rewards members based on team objectives and goals
• Work with a cross-functional team across marketing, creative (agency and internal), operations, and analytics, acting as the main point of contact for all content implementations
• Create processes and templates to track and optimize personalized journeys at scale
• Champion testing and learning strategies, regularly reviewing campaign performance data for optimization opportunities
• Continuously look for opportunities to implement new and improved data and processes, ensuring campaigns are aligned with objectives
• Work with the lifecycle engagement team to prepare and deliver updates on campaign performance to key stakeholders
• Other tasks may apply

About you:

• 3-5 years of experience in digital marketing or advertising with an interest in rewards and personalization
• Possess some familiarity and interest in utilizing customer data platforms and CMS to support activities
• Bonus: Experience with Salesforce Interaction Studio and Adobe Experience Manager
• Ability to wear multiple hats and work cross-functionally across tactical planning, strategic execution, and relationship management
• Possess strong project management and communication skills

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search is a drug-free workplace.

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